Marketing Estratégico / (Registro nro. 24965)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01638nam a22003137a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250213091531.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180816b sp ||||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8473563522 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UNAMBA |
| Language of cataloging | spa |
| Transcribing agency | Biblioteca Central |
| Description conventions | rda |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | L21 |
| -- | 4 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jacques Lambin, Jean |
| Titles and words associated with a name | (Docente) |
| Relator term | Autor |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Estratégico / |
| Statement of responsibility, etc. | Jean Jacques Lambin |
| Medium | [Impreso] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | [Primera edición] |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Madrid - España: |
| Name of producer, publisher, distributor, manufacturer | ESIC, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, 837 páginas |
| Other physical details | : Ilustraciones a blanco y negro, tablas, diagramas |
| Dimensions | ; 18 x 25 centímetros. |
| 506 ## - RESTRICTIONS ON ACCESS NOTE | |
| Terms governing access | Sala general / a domicilio |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Este libro expone con amplitud y precisión los conceptos, cuestiones y procesos relativos al marketing estratégico, cuyos objetivos en palabras del autor, son el análisis continuo y sistemático de las necesidades del mercado. Tiene también como objeto, el diseño y el desarrollo de productos o paquetes de servicios, con unas características tales, que les diferencien de sus principales competidores, y aseguren a la empresa una ventaja competitiva y duradera. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | E.A.P. de Administración. |
| 546 ## - LANGUAGE NOTE | |
| Language note | Texto en español |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 453 |
| Topical term or geographic name entry element | COMPORTAMIENTO |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | ESPAÑA |
| 900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA] | |
| Numeration | LIB |
| 910 ## - USER-OPTION DATA (OCLC) | |
| User-option data | Petherson Brayan Carrasco Sierra |
| -- | 16/08/2018 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Institution code [OBSOLETE] | 109201BCSGSC |
| Koha item type | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Biblioteca Central - Sala General | Biblioteca Central - Sala General | 05/27/2004 | 658.802 / L21 | SK01SGL00588 | 08/16/2018 | 5 | 08/16/2018 | Libros | |||||
| Dewey Decimal Classification | Biblioteca Central - Sala General | Biblioteca Central - Sala General | 02/28/2005 | 658.802 / L21 | SK01SGL00524 | 08/16/2018 | 2 | 08/16/2018 | Libros | |||||
| Dewey Decimal Classification | Biblioteca Central - Sala General | Biblioteca Central - Sala General | 08/11/2008 | 658.802 / L21 | SK01SGL00525 | 08/16/2018 | 1 | 08/16/2018 | Libros | |||||
| Dewey Decimal Classification | Biblioteca Central - Sala General | Biblioteca Central - Sala General | 08/11/2008 | 658.802 / L21 | SK01SGL00523 | 08/16/2018 | 3 | 08/16/2018 | Libros | |||||
| Dewey Decimal Classification | Biblioteca Central - Sala General | Biblioteca Central - Sala General | 08/11/2008 | 658.802 / L21 | SK01SGL00522 | 08/17/2018 | 4 | 08/16/2018 | Libros |
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