Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
02218nam a22004457a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250213091533.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180816b mx ||||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9684444222 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UNAMBA |
| Language of cataloging |
spa |
| Transcribing agency |
Biblioteca Central |
| Description conventions |
rda |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| Language code of original |
eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658 |
| Item number |
K77 |
| -- |
03 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip |
| Titles and words associated with a name |
/ Doctor |
| Relator term |
Autor |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Dirección de Marketing: |
| Remainder of title |
La Edición del Milenio / |
| Statement of responsibility, etc. |
Philip Kotler |
| Medium |
[Impreso] |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Décima edición |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
México: |
| Name of producer, publisher, distributor, manufacturer |
Pearson Educación, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2001 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxi, 718 páginas |
| Other physical details |
: Ilustraciones a colores, figuras, tablas y mapas |
| Dimensions |
; 20 x 25 centímetros. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Bibliografía de la pagina 716 - 717 / Incluye créditos de fotografías / Indice de nombres / Indice de compañías-marcas / Indice de materiales. |
| 506 ## - RESTRICTIONS ON ACCESS NOTE |
|---|
| Terms governing access |
Sala general / a domicilio |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Philip Kotler, una de las máximas autoridades de esta disciplina, se caracteriza por la amplitud de sus contenidos y por la perspectiva de dirección que le lleva a incidir en cómo tomar decisiones tácticas y estratégicas en el ámbito de la empresa. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
E.A.P. de Administración |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE |
|---|
| Additional physical form available note |
Disponible en el campo 856 |
| 534 ## - ORIGINAL VERSION NOTE |
|---|
| Edition statement of original |
Publicado por Prentice Hall Inc. |
| Note about original |
0130122173 |
| Title statement of original |
Marketing Manangement: Analysis, implementatión, and control, Millennium. |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Texto en español |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Enlace PDF disponible de la duodécima edición |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
354 |
| Topical term or geographic name entry element |
ADMINISTRACIÓN DE EMPRESAS |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
1574 |
| Topical term or geographic name entry element |
INVESTIGACIÓN DE MERCADOS |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
1579 |
| Topical term or geographic name entry element |
MERCADEO - ADMINISTRACIÓN |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
959 |
| Topical term or geographic name entry element |
MERCADO - ANÁLISIS |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Geographic name |
México |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Escalona García, Roberto |
| Relator term |
Traducción |
| 9 (RLIN) |
1581 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
578 |
| Personal name |
Cervantes González, Javier |
| Relator term |
Revisor Técnico |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://publiclina.files.wordpress.com/2015/01/direccion_de_marketing_-_kotler_edi12.pdf">https://publiclina.files.wordpress.com/2015/01/direccion_de_marketing_-_kotler_edi12.pdf</a> |
| Public note |
Ver PDF |
| 900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA] |
|---|
| Numeration |
LIB |
| 910 ## - USER-OPTION DATA (OCLC) |
|---|
| User-option data |
Mariela Gonzales Franco |
| -- |
16/08/2018 |
| 911 ## - EQUIVALENCE OR CROSS-REFERENCE-CONFERENCE OR MEETING NAME [LOCAL, CANADA] |
|---|
| Meeting name or jurisdiction name as entry element |
Mariela B.A. |
| Number [OBSOLETE] |
17/01/2023 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Institution code [OBSOLETE] |
109201BCSGSC |
| Koha item type |
|
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(51) 083-321945
bibliotecacentral@unamba.edu.pe