Marketing / (Registro nro. 24995)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02216nam a22005177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250213091534.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180816b sp ||||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788420541983 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8420541982 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UNAMBA |
| Language of cataloging | spa |
| Transcribing agency | Biblioteca Central |
| Description conventions | rda |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | K77 |
| -- | 03 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| Titles and words associated with a name | / Doctor |
| Relator term | Autor |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing / |
| Statement of responsibility, etc. | Philip Kotler, Gary Armstrong, Dionisio Cámara Ibáñez, Ignacio Cruz Roche |
| Medium | [Impreso] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Décima edición |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Madrid - España: |
| Name of producer, publisher, distributor, manufacturer | Pearson Educación, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 758 páginas |
| Other physical details | : Ilustraciones a colores, figuras y tablas |
| Dimensions | ; 20 x 25 centímetros. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Inferencias Bibliografía de la pagina 707-733 / Incluye créditos / Glosario / Indice analítico. |
| 506 ## - RESTRICTIONS ON ACCESS NOTE | |
| Terms governing access | Sala general a domicilio |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Presenta el marketing de una manera práctica, emocionalmente y facilitar la compresión de las diferentes aplicaciones de marketing.<br/> |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | E.A.P. de Administración |
| 534 ## - ORIGINAL VERSION NOTE | |
| Edition statement of original | Publicado por Prentice Hall Inc. |
| Note about original | 0130122173 |
| Title statement of original | Marketing Manangement: Analysis, implementatión, and control, Millennium. |
| 546 ## - LANGUAGE NOTE | |
| Language note | Texto en español |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1620 |
| Topical term or geographic name entry element | ESTRATEGIAS DE MARKETING |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1627 |
| Topical term or geographic name entry element | COMPORTAMIENTO DEL CONSUMIDOR |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1016 |
| Topical term or geographic name entry element | MERCADO |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1622 |
| Topical term or geographic name entry element | ADMINISTRACIÓN DEL MARKETING |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1630 |
| Topical term or geographic name entry element | FIJACIÓN DE PRECIOS |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1610 |
| Topical term or geographic name entry element | SEGMENTACIÓN DEL MERCADO |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 95 |
| Topical term or geographic name entry element | ÉTICA DE LOS NEGOCIOS |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1633 |
| Topical term or geographic name entry element | PROMOCIÓN DE VENTAS |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 264 |
| Topical term or geographic name entry element | ESTUDIO DE CASOS |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1636 |
| Topical term or geographic name entry element | CANALES DE DISTRIBUCIÓN |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | España |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1589 |
| Personal name | Armstrong, Gary |
| Relator term | Coautor |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1597 |
| Personal name | Cámara Ibáñez, Dionisio |
| Relationship | Coautor |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1599 |
| Personal name | Cruz Roche, Ignacio |
| Relator term | Coautor |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1601 |
| Personal name | Rivera Rodriguez, Clara Eugenia |
| Relator term | / Traductor |
| 900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA] | |
| Numeration | LIB |
| 910 ## - USER-OPTION DATA (OCLC) | |
| User-option data | Mariela Gonzales Franco |
| -- | 16/08/2018 |
| 911 ## - EQUIVALENCE OR CROSS-REFERENCE-CONFERENCE OR MEETING NAME [LOCAL, CANADA] | |
| Meeting name or jurisdiction name as entry element | Mariela B.A. |
| Number [OBSOLETE] | 17/01/2023 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Institution code [OBSOLETE] | 109201BCSGSC |
| Koha item type | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Biblioteca Central - Sala General | Biblioteca Central - Sala General | 08/11/2008 | 658.8 / K77 | SK01SGL00531 | 08/17/2018 | 1 | 08/17/2018 | Libros | |||||
| Dewey Decimal Classification | Biblioteca Central - Sala General | Biblioteca Central - Sala General | 08/11/2008 | 658.8 / K77 | SK01SGL00533 | 08/17/2018 | 2 | 08/17/2018 | Libros | |||||
| Dewey Decimal Classification | Biblioteca Central - Sala General | Biblioteca Central - Sala General | 08/11/2008 | 658.8 / K77 | SK01SGL00532 | 08/17/2018 | 3 | 08/17/2018 | Libros |
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