Fundamentos de Marketing / (Registro nro. 25002)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01912nam a22004097a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250213091535.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180817b mx ||||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789701062019 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9701062019 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UNAMBA |
| Language of cataloging | spa |
| Transcribing agency | Biblioteca Central |
| Description conventions | rda |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | S78 |
| -- | 01 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Stanton, William J. |
| Titles and words associated with a name | (Docente) |
| Relator term | Autor |
| 245 ## - TITLE STATEMENT | |
| Title | Fundamentos de Marketing / |
| Statement of responsibility, etc. | Stanton William J., Etzel Michael J., Walker Bruce J. |
| Medium | [Impreso] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Decimocuarta Edición |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | México, D.F.: |
| Name of producer, publisher, distributor, manufacturer | McGraw Hill, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 741 páginas |
| Other physical details | : Ilustraciones a color, tablas , figuras, notas |
| Dimensions | ; 21 x 27 centímetros. |
| 506 ## - RESTRICTIONS ON ACCESS NOTE | |
| Terms governing access | Sala general / a domicilio |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Un clásico del marketing que se ha caracterizado por ser herramienta que proporciona los fundamentos de esta disciplina. Se ha organizado en torno a cuatro categorías: tecnología, internacionalización, el entorno físico y un comportamiento ético y social responsable; aunque no se limitan a ellos, pues están convencidos que el marketing puede y debería ser aplicado a cada situación de intercambio. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | E.A.P. de Administración. |
| 546 ## - LANGUAGE NOTE | |
| Language note | Texto en español |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 227 |
| Topical term or geographic name entry element | INDUSTRIAS |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 943 |
| Topical term or geographic name entry element | DIRECCIÓN Y ADMINISTRACIÓN |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1656 |
| Topical term or geographic name entry element | MERCADEO |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | MÉXICO |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1663 |
| Personal name | Etzel, Michael J. |
| Relator term | Autor |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1665 |
| Personal name | Walker, Bruce J. |
| Relator term | Autor |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1666 |
| Personal name | Carranza Garza, Adriana |
| Relator term | Revisión Técnica |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | [ y otros] |
| 9 (RLIN) | 501 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://mercadeo1marthasandino.files.wordpress.com/2015/02/fundamentos-de-marketing-stanton-14edi.pdf">https://mercadeo1marthasandino.files.wordpress.com/2015/02/fundamentos-de-marketing-stanton-14edi.pdf</a> |
| Public note | Ver PDF |
| 900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA] | |
| Numeration | LIB |
| 910 ## - USER-OPTION DATA (OCLC) | |
| User-option data | Petherson Brayan Carrasco Sierra |
| -- | 17/08/2018 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Institution code [OBSOLETE] | 109201BCSGSC |
| Koha item type | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Biblioteca Central - Sala General | Biblioteca Central - Sala General | 05/10/2009 | 658.8 / S78 | SK01SGL00550 | 08/17/2018 | 1 | 08/17/2018 | Libros |
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