Universidad Nacional Micaela Bastidas, Licenciada por SUNEDU, por Calidad Educativa y Excelencia Académica

El Marketing y sus Aplicaciones a la Realidad Peruana / (Registro nro. 25007)

Detalles MARC
000 -LEADER
fixed length control field 01753nam a22003977a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250213091535.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180816b pe a||||r|||| 001 0 spa d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8489293910
040 ## - CATALOGING SOURCE
Original cataloging agency UNAMBA
Language of cataloging spa
Transcribing agency Biblioteca Central
Description conventions rda
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title spa
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number P59
-- 04
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Pipoli De Butrón, Gina
Relator term Autor
Titles and words associated with a name (Magister en administración)
245 ## - TITLE STATEMENT
Title El Marketing y sus Aplicaciones a la Realidad Peruana /
Statement of responsibility, etc. Gina Pipoli de Butrón
Medium [impreso]
250 ## - EDITION STATEMENT
Edition statement Segunda edición
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Perú:
Name of producer, publisher, distributor, manufacturer Universidad del Pacífico,
Date of production, publication, distribution, manufacture, or copyright notice 2004
300 ## - PHYSICAL DESCRIPTION
Extent 427 páginas
Other physical details : Ilustraciones blanco y negro, cuadros
Dimensions ; 14.5 x 20 centímetros
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Bibliografia de la página 429 - 430 sin compaginar / Incluye biblioteca universitaria
506 ## - RESTRICTIONS ON ACCESS NOTE
Terms governing access Sala general / a domicilio
520 ## - SUMMARY, ETC.
Summary, etc. Este texto de marketing difundan los conceptos y las estrategias a seguir en una empresa para lograr sus objetivos este libro además tiene la particularidad de aplicarse a la realidad peruana.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name E.A.P. de Administración
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Additional physical form available note Disponiblen en 856
546 ## - LANGUAGE NOTE
Language note Texto en español.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 1656
Topical term or geographic name entry element MERCADEO
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 564
Topical term or geographic name entry element EMPRESAS
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 264
Topical term or geographic name entry element ESTUDIO DE CASOS
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 1677
Topical term or geographic name entry element MARKETING - PERÚ
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name Perú
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://repositorio.up.edu.pe/bitstream/handle/11354/1562/PipoliGina2003.pdf?sequence=1&isAllowed=y">http://repositorio.up.edu.pe/bitstream/handle/11354/1562/PipoliGina2003.pdf?sequence=1&isAllowed=y</a>
Public note ver PDF
900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA]
Numeration LIB
910 ## - USER-OPTION DATA (OCLC)
User-option data Celinda Molina Chirinos
-- 08/16/2018
911 ## - EQUIVALENCE OR CROSS-REFERENCE-CONFERENCE OR MEETING NAME [LOCAL, CANADA]
Meeting name or jurisdiction name as entry element Mariela Bañon Aguilar
Number [OBSOLETE] 14/02/2023
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Institution code [OBSOLETE] 109201BCSGSC
Koha item type
Existencias
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Biblioteca Central - Sala General Biblioteca Central - Sala General 08/17/2018   658.8 / P59 SK01SGL00563 08/17/2018 1 08/17/2018 Libros
    Dewey Decimal Classification     Biblioteca Central - Sala General Biblioteca Central - Sala General 08/17/2018   658.8 / P59 SK01SGL00565 08/17/2018 2 08/17/2018 Libros
    Dewey Decimal Classification     Biblioteca Central - Sala General Biblioteca Central - Sala General 08/17/2018   658.8 / P59 SK01SGL00561 08/17/2018 3 08/17/2018 Libros
    Dewey Decimal Classification     Biblioteca Central - Sala General Biblioteca Central - Sala General 08/17/2018   658.8 / P59 SK01SGL00562 08/17/2018 4 08/17/2018 Libros

Contacto

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