Fundamentos de Marketing / (Registro nro. 25011)

Detalles MARC
000 -LEADER
fixed length control field	01517nam a22003737a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20250213091536.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	180817b mx \|\|\|\|\| \|\|\|\| 00\| spa d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9789701062019
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9701062019
040 ## - CATALOGING SOURCE
Original cataloging agency	UNAMBA
Language of cataloging	spa
Transcribing agency	Biblioteca Central
Description conventions	rda
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	es
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8 /
Item number	S78
--	02
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Stanton, William J.
Relator term	Autor
245 ## - TITLE STATEMENT
Title	Fundamentos de Marketing /
Statement of responsibility, etc.	Stanton William J, Etzel, Michael J, Walker, Bruce J
Medium	[Impreso]
250 ## - EDITION STATEMENT
Edition statement	Decimotercera edición
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture	México D.F :
Name of producer, publisher, distributor, manufacturer	MCGRAW-HILL,
Date of production, publication, distribution, manufacture, or copyright notice	2004
300 ## - PHYSICAL DESCRIPTION
Extent	xxi, 764 páginas; 61 páginas sin compaginar al final
Other physical details	: Ilustraciones a color. tablas, figuras, notas
Dimensions	; 21 x 27 centímetros.
506 ## - RESTRICTIONS ON ACCESS NOTE
Terms governing access	Sala General / a domicilio
520 ## - SUMMARY, ETC.
Summary, etc.	Herramienta que proporciona los fundamentos de esta disciplina esta organizado entorno a cuatro categorías: tecnología, internacionalización, el entorno físico y un comportamiento ético y social responsable.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name	E.A.P. Admnistración
546 ## - LANGUAGE NOTE
Language note	Texto en español
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN)	227
Topical term or geographic name entry element	INDUSTRIAS
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN)	943
Topical term or geographic name entry element	DIRECCIÓN Y ADMINISTRACIÓN
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN)	1656
Topical term or geographic name entry element	MERCADEO
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name	MÉXICO
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN)	1663
Personal name	Etzel, Michael J.
Relator term	Autor
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN)	1665
Personal name	Walker, Bruce J.
Relator term	Autor
900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA]
Numeration	LIB
910 ## - USER-OPTION DATA (OCLC)
User-option data	Clara Vega Zevallos
--	17/08/2018
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Institution code [OBSOLETE]	109201BCSGSC
Koha item type

Existencias
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
		Dewey Decimal Classification			Biblioteca Central - Sala General	Biblioteca Central - Sala General	10/21/2005		658.8 / S78	SK01SGL00552	08/17/2018	1	08/17/2018	Libros
		Dewey Decimal Classification			Biblioteca Central - Sala General	Biblioteca Central - Sala General	10/21/2005		658.8 / S78	SK01SGL00553	08/17/2018	2	08/17/2018	Libros

Fundamentos de Marketing / (Registro nro. 25011)

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