La Administración Estratégica de la Mercadotecnia en la Empresa Peruana / (Registro nro. 25014)

Detalles MARC
000 -LEADER
fixed length control field	01494nam a22003737a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20250213091536.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	180817b pe a\|\|\|\|r\|\|\|\| 001 0 spa d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9972603091
040 ## - CATALOGING SOURCE
Original cataloging agency	UNAMBA
Language of cataloging	spa
Transcribing agency	Biblioteca Central
Description conventions	rda
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	spa
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.802
Item number	M32
--	01
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Mayorga Gutiérrez, David
Relator term	Autor
245 ## - TITLE STATEMENT
Title	La Administración Estratégica de la Mercadotecnia en la Empresa Peruana /
Statement of responsibility, etc.	David Mayorga Gutiérrez, Patricia Araujo
Medium	[Impreso]
250 ## - EDITION STATEMENT
Edition statement	[Primera edicicón]
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture	Perú:
Name of producer, publisher, distributor, manufacturer	Universidad del Pacífico,
Date of production, publication, distribution, manufacture, or copyright notice	1997
300 ## - PHYSICAL DESCRIPTION
Extent	313 páginas
Other physical details	: Ilustraciones blanco y negro, gráficos y cuadros
Dimensions	; 14 x 22 centímetros
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Bibliografia de la página 314-315 sin compaginar
506 ## - RESTRICTIONS ON ACCESS NOTE
Terms governing access	Sala General / a domicilio.
520 ## - SUMMARY, ETC.
Summary, etc.	Este libro se centra principalmente en el análisis de mercado y el desarrollo de un programa de mercadotecnia desde una perspectiva estratégica.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name	E.A.P. de Administración.
546 ## - LANGUAGE NOTE
Language note	Texto en español.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN)	1703
Topical term or geographic name entry element	AMINISTRACIÓN - ESTRATÉGICA
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN)	106
Topical term or geographic name entry element	MERCADOTECNIA
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN)	1705
Topical term or geographic name entry element	ESTUDIO DE MERCADO
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name	Perú
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN)	1702
Personal name	Araujo, Patricia
Relator term	Autor
900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA]
Numeration	LIB
910 ## - USER-OPTION DATA (OCLC)
User-option data	Celinda Molina Chirinos
--	2018/08/17
911 ## - EQUIVALENCE OR CROSS-REFERENCE-CONFERENCE OR MEETING NAME [LOCAL, CANADA]
Meeting name or jurisdiction name as entry element	Mariela B.A.
Number [OBSOLETE]	13/02/2023
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Institution code [OBSOLETE]	109201BCSGSC
Koha item type

Existencias
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
		Dewey Decimal Classification			Biblioteca Central - Sala General	Biblioteca Central - Sala General	02/13/2025		658.802 / M32	SK01SGL00564	08/17/2018	1	08/17/2018	Libros

La Administración Estratégica de la Mercadotecnia en la Empresa Peruana / (Registro nro. 25014)

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