Marketing / (Registro nro. 25015)

Detalles MARC
000 -LEADER
fixed length control field	01629nam a22003497a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20250213091536.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	180817b mx \|\|\|\|\| \|\|\|\| 00\| 0 spa d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9706861998
040 ## - CATALOGING SOURCE
Original cataloging agency	UNAMBA
Language of cataloging	spa
Transcribing agency	Biblioteca Central
Description conventions	rda
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	spa
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	L21
--	01
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Lamb, charles W.
Titles and words associated with a name	(Docente)
Relator term	Autor
245 ## - TITLE STATEMENT
Title	Marketing /
Statement of responsibility, etc.	Charles W. Lamb, Jr. Joseph F. Hair, Jr. Carl McDaniel
Medium	[Impreso]
250 ## - EDITION STATEMENT
Edition statement	Sexta edición
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture	México, D.F.:
Name of producer, publisher, distributor, manufacturer	Thomson,
Date of production, publication, distribution, manufacture, or copyright notice	2002
300 ## - PHYSICAL DESCRIPTION
Extent	xiv, 751 páginas
Other physical details	: Ilustraciones a colores, tablas, figuras
Dimensions	; 21 x 27 centímetros.
506 ## - RESTRICTIONS ON ACCESS NOTE
Terms governing access	Sala general / a domicilio
520 ## - SUMMARY, ETC.
Summary, etc.	Si el objetivo constante Lamb, Charles W.; Hair, Joseph F.; McDaniel, Carl. es añadir valor al cliente en cada nueva edición de este texto. cumplen cabalmente con ello y mas:<br/>los ejemplos para explicar los principios fundamentales están totalmente renovados con respecto a las ediciones anteriores.<br/>se reorganizo el materia a fin de presentar coberturas amplias de todos los temas que deben tratar un curso verdaderamente contemporáneo de marketing.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name	E.A.P. de Administración.
546 ## - LANGUAGE NOTE
Language note	Texto en español
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN)	1656
Topical term or geographic name entry element	MERCADEO
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN)	1622
Topical term or geographic name entry element	ADMINISTRACIÓN DEL MARKETING
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name	MÉXICO
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN)	1612
Personal name	Hair, Joseph F.
Relator term	Autor
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN)	1614
Personal name	McDaniel, Carl
Relator term	Autor
900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA]
Numeration	LIB
910 ## - USER-OPTION DATA (OCLC)
User-option data	Petherson Brayan Carrasco Sierra
--	17/08/2018
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Institution code [OBSOLETE]	109201BCSGSC
Koha item type

Existencias
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
		Dewey Decimal Classification			Biblioteca Central - Sala General	Biblioteca Central - Sala General	05/27/2004		658.8 / L21	SK01SGL00544	08/17/2018	1	08/17/2018	Libros

Marketing / (Registro nro. 25015)

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