La Guerra de la Mercadotecnia / (Registro nro. 25024)

Detalles MARC
000 -LEADER
fixed length control field	01607nam a22004097a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20250213091537.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	180817b mx a\|\|\|\| \|\|\|\| 00\| 0 spa d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9684519982
040 ## - CATALOGING SOURCE
Original cataloging agency	UNAMBA
Language of cataloging	spa
Transcribing agency	Biblioteca Central
Description conventions	rda
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	spa
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.7
Item number	R56
--	02
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Ries, Al
Relator term	Autor
245 ## - TITLE STATEMENT
Title	La Guerra de la Mercadotecnia /
Statement of responsibility, etc.	Al Ries, Jack Trout
Medium	[Impreso]
250 ## - EDITION STATEMENT
Edition statement	Primera edición
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture	México:
Name of producer, publisher, distributor, manufacturer	McGraw-Hill/Interamericana,
Date of production, publication, distribution, manufacture, or copyright notice	1988
300 ## - PHYSICAL DESCRIPTION
Extent	xii, 213 páginas
Other physical details	: Ilustraciones blanco y negro
Dimensions	; 13.5 x 21 centímetros.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Incluye índice
506 ## - RESTRICTIONS ON ACCESS NOTE
Terms governing access	Sala general / a domicilio
520 ## - SUMMARY, ETC.
Summary, etc.	Analiza la mercadotecnia como guerra hacia la competencia, asimilándolo al lenguaje bélico de táctica y estrategia. Ofrece una nueva orientación hacia el consumidor y un paralelo con conocidas batallas.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name	EAP. Administración
546 ## - LANGUAGE NOTE
Language note	Texto en español
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN)	1015
Topical term or geographic name entry element	COMERCIALIZACIÓN
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN)	1326
Topical term or geographic name entry element	COMPETENCIAS
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN)	94
Topical term or geographic name entry element	PLANIFICACIÓN ESTRATÉGICA
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN)	1739
Topical term or geographic name entry element	ESTUDIOS DE MERCADO
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN)	1741
Topical term or geographic name entry element	ESTUDIOS DE CASOS
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name	MÉXICO, COLOMBIA
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN)	1742
Personal name	Trout, Jack
Relator term	Autor
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN)	1743
Personal name	Saldivar, María teresa
Relator term	Traductora
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN)	1744
Personal name	Rodriguez y Rodriguez, Jorge
Relator term	Revisor Técnico
900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA]
Numeration	LIB
910 ## - USER-OPTION DATA (OCLC)
User-option data	Sara Noemi Aldazabal Carrión
--	17/08/2018
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Institution code [OBSOLETE]	109201BCSGSC
Koha item type

Existencias
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
		Dewey Decimal Classification			Biblioteca Central - Sala General	Biblioteca Central - Sala General	12/16/2002		658.7 / R56	SK01SGL00622	08/17/2018	1	08/17/2018	Libros
		Dewey Decimal Classification			Biblioteca Central - Sala General	Biblioteca Central - Sala General	12/16/2002		658.7 / R56	SK01SGL00628	08/17/2018	2	08/17/2018	Libros

La Guerra de la Mercadotecnia / (Registro nro. 25024)

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