El marketing y sus Aplicaciones a la Realidad Peruana / (Registro nro. 25029)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01659nam a22004097a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250213091538.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180817b pe a|||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8489293910 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UNAMBA |
| Language of cataloging | spa |
| Transcribing agency | Biblioteca Central |
| Description conventions | rda |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | P59 |
| -- | 01 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pipoli de Butrón, Gina |
| Relator term | Autor |
| 245 ## - TITLE STATEMENT | |
| Title | El marketing y sus Aplicaciones a la Realidad Peruana / |
| Statement of responsibility, etc. | Gina Pipoli de Butrón |
| Medium | [Impreso] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | [Segunda edición] |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Lima - Perú: |
| Name of producer, publisher, distributor, manufacturer | Universidades Nacionales, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 433 páginas |
| Other physical details | : Ilustraciones, gráficos, cuadros |
| Dimensions | ; 14 x 21 centímetros. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Bibliográfica de la página 429 - 432 / incluye diversos enlaces de interés |
| 506 ## - RESTRICTIONS ON ACCESS NOTE | |
| Terms governing access | Sala general / restringido |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Este libro pretende compensar el vacío existente en el país de bibliografía nacional sobre marketing. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | EAP. Administración |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | Disponible en el campo 856 |
| 546 ## - LANGUAGE NOTE | |
| Language note | Texto en español |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1622 |
| Topical term or geographic name entry element | ADMINISTRACIÓN DEL MARKETING |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1627 |
| Topical term or geographic name entry element | COMPORTAMIENTO DEL CONSUMIDOR |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1574 |
| Topical term or geographic name entry element | INVESTIGACIÓN DE MERCADOS |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1620 |
| Topical term or geographic name entry element | ESTRATEGIAS DE MARKETING |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1610 |
| Topical term or geographic name entry element | SEGMENTACIÓN DEL MERCADO |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | Perú |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://repositorio.up.edu.pe/bitstream/handle/11354/1562/PipoliGina2003.pdf?sequence=1&isAllowed=y">http://repositorio.up.edu.pe/bitstream/handle/11354/1562/PipoliGina2003.pdf?sequence=1&isAllowed=y</a> |
| Public note | Ver PDF |
| 900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA] | |
| Numeration | LIB |
| 910 ## - USER-OPTION DATA (OCLC) | |
| User-option data | Salome Roman Carrasco |
| -- | 17/08/18 |
| 911 ## - EQUIVALENCE OR CROSS-REFERENCE-CONFERENCE OR MEETING NAME [LOCAL, CANADA] | |
| Meeting name or jurisdiction name as entry element | Mariela B.A. |
| Number [OBSOLETE] | 19/0472022 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Institution code [OBSOLETE] | 109201BCSGSC |
| Koha item type | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Biblioteca Central - Sala General | Biblioteca Central - Sala General | 12/28/2017 | 658.8 / p59 | SK01SGL00586 | 08/17/2018 | 1 | 08/17/2018 | Libros |
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