Detalles MARC
| 000 -LEADER |
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| fixed length control field |
01723nam a22003737a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250213091538.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
190205t1989 sp a||||r|||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
8487189032 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UNAMBA |
| Language of cataloging |
spa |
| Transcribing agency |
Biblioteca Central |
| Description conventions |
rda |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| Language code of original |
eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.80 |
| Item number |
S68 |
| -- |
01 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Soriano Soriano, Claudio L. |
| Titles and words associated with a name |
(Doctor) |
| Relator term |
Director |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Gestión Estratégica del Marketing: |
| Remainder of title |
Establecimiento de Objetivos / |
| Statement of responsibility, etc. |
Claudio L. Soriano Soriano |
| Medium |
[Impreso] |
| Number of part/section of a work |
N° 5 |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
[Primera edición] |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Madrid - España: |
| Name of producer, publisher, distributor, manufacturer |
Díaz de Santos, |
| Date of production, publication, distribution, manufacture, or copyright notice |
1989 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 116 páginas |
| Other physical details |
: Ilustraciones, gráficos y cuadros |
| Dimensions |
; 17 x 23.9 centímetros. |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
Biblioteca de Manuales Prácticos de Marketing |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Edición realizada bajo acuerdo con la Marketing Publishing Center (América Latina), S.A. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Incluye apéndice |
| 506 ## - RESTRICTIONS ON ACCESS NOTE |
|---|
| Terms governing access |
Sala general / a domicilio |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Este manual profundiza con la amplitud necesaria en este delicado proceso, analizando, paso por paso y etapa por etapa, a partir del establecimiento del OBJETIVO BÁSICO en términos de PARTICIPACIÓN, POSICIONAMIENTO y RENTABILIDAD, cada una de las distintas fases que componen esta difícil tarea. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
E.A.P. Administración |
| 534 ## - ORIGINAL VERSION NOTE |
|---|
| Title statement of original |
Strategic Marketing Management: Setting Goals |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Texto en español |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Para corregir / actualización código Dewey |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
1656 |
| Topical term or geographic name entry element |
MERCADEO |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Geographic name |
España |
| 900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA] |
|---|
| Numeration |
LIB |
| 910 ## - USER-OPTION DATA (OCLC) |
|---|
| User-option data |
Nélida Elizabeth Gómez Ramos |
| -- |
17/08/2018 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Institution code [OBSOLETE] |
109201BCSGSC |
| Koha item type |
|
Av. Garcilazo S/N. Tamburco-Abancay-Apurímac-Perú
(51) 083-321945
bibliotecacentral@unamba.edu.pe