Investigación de Mercados: (Registro nro. 25058)

Detalles MARC
000 -LEADER
fixed length control field	01851nam a22003497a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20250213091541.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	180820b ck \|\|\|\|\| \|\|\|\| 00\| 0 spa d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9586007820
040 ## - CATALOGING SOURCE
Original cataloging agency	UNAMBA
Language of cataloging	spa
Transcribing agency	Biblioteca Central
Description conventions	rda
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	spa
Language code of original	eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.83
Item number	K56
--	2
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Kinnear, Thomas C.
Titles and words associated with a name	(docente)
Relator term	Autor
245 ## - TITLE STATEMENT
Title	Investigación de Mercados:
Remainder of title	Un enfoque aplicativo /
Statement of responsibility, etc.	Thomas C. Kinnear, Taylor James R.
Medium	[Impreso]
250 ## - EDITION STATEMENT
Edition statement	Quinta edición
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture	Bogóta - Colombia:
Name of producer, publisher, distributor, manufacturer	McGraw Hill,
Date of production, publication, distribution, manufacture, or copyright notice	[2000]
300 ## - PHYSICAL DESCRIPTION
Extent	xxii, 874 páginas
Other physical details	: Ilustraciones a colores, tablas , diagramas, apéndices, glosario de términos
Dimensions	; 21 x 27 centímetros.
506 ## - RESTRICTIONS ON ACCESS NOTE
Terms governing access	Sala general / a domicilio
520 ## - SUMMARY, ETC.
Summary, etc.	El propósito principal de este libro es proporcionar al futuro gerente marketing una compresión de la investigación de mercados . el libro también puede servir como texto básico para personas con objetivos de carrera en el campo de la investigación de mercado. este libro esta diseñado para utilizarse en un curso de investigación de mercados con estudiantes universitarios de penúltimo o ultimo año, o en un curso inicial de investigación de mercado para estudiantes graduados.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name	E.A.P. Administración
534 ## - ORIGINAL VERSION NOTE
Note about original	0071139249
Title statement of original	marketing research an applied approach
546 ## - LANGUAGE NOTE
Language note	Texto en español
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name	COLOMBIA
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN)	1855
Personal name	Taylor, James R.
Relator term	Autor
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN)	1856
Personal name	Rosas Lopetegui, Gloria
Relator term	Traductora
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN)	1858
Personal name	Jany Castro, José Nicolas
Relator term	Revisor Tecnico
900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA]
Numeration	LIB
910 ## - USER-OPTION DATA (OCLC)
User-option data	Petherson Brayan Carrasco Sierra
--	20/08/2018
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Institution code [OBSOLETE]	109201BCSGSC
Koha item type

Existencias
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
		Dewey Decimal Classification			Biblioteca Central - Sala General	Biblioteca Central - Sala General	01/31/2003		658.83 / K56	SK01SGL00653	08/20/2018	1	08/20/2018	Libros
		Dewey Decimal Classification			Biblioteca Central - Sala General	Biblioteca Central - Sala General	12/27/2005		658.83 / K56	SK01SGL00654	08/20/2018	02 Ejemplares.	08/20/2018	Libros

Investigación de Mercados: (Registro nro. 25058)

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