Posicionamiento: (Registro nro. 25070)
[ vista simple ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01526nam a22003377a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250213091542.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190205b mx ||||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789684220027 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UNAMBA |
| Language of cataloging | spa |
| Transcribing agency | Biblioteca Central |
| Description conventions | rda |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 |
| Item number | R56 |
| -- | 07 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ries, Al |
| Relator term | Autor |
| 245 ## - TITLE STATEMENT | |
| Title | Posicionamiento: |
| Remainder of title | El Concepto que ha Revolucionado la Comunicación Publicitaria y la Mercadotecnia / |
| Statement of responsibility, etc. | Al Ries, Jack Trout |
| Medium | [Impreso] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Segunda edición / |
| Remainder of edition statement | Edición revisada y actualizada |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | México: |
| Name of producer, publisher, distributor, manufacturer | McGraw-Hill, |
| Date of production, publication, distribution, manufacture, or copyright notice | 1992 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 263 páginas |
| Other physical details | : ilustraciones a blanco y negro |
| Dimensions | ; 13.5 x 20 centímetros |
| 506 ## - RESTRICTIONS ON ACCESS NOTE | |
| Terms governing access | Sala general / a domicilio |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Este libro trata de un nuevo enfoque de la comunicación al que se le ha dado el nombre de "posicionamiento" los ejemplos que presentan se han tomado de la mas difícil de todas las formas de comunicación. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Institution to which field applies | EAP. Administración |
| 546 ## - LANGUAGE NOTE | |
| Language note | Texto en español |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1879 |
| Topical term or geographic name entry element | COMUNICACIÓN PUBLICITARIA |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 583 |
| Topical term or geographic name entry element | POSICIONAMIENTO (PUBLICIDAD) |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | MÉXICO |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1742 |
| Personal name | Trout, Jack |
| Relator term | Autor |
| 900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA] | |
| Numeration | LIB |
| 910 ## - USER-OPTION DATA (OCLC) | |
| User-option data | Clara Vega Zevallos |
| -- | 20/08/2018 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Institution code [OBSOLETE] | 109201BCSGSC |
| Koha item type | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Biblioteca Central - Sala General | Biblioteca Central - Sala General | 12/16/2002 | 658 / R56 | SK01SGL00643 | 08/20/2018 | 6 | 08/20/2018 | Libros | |||||
| Dewey Decimal Classification | Biblioteca Central - Sala General | Biblioteca Central - Sala General | 12/16/2002 | 658 / R56 | SK01SGL00644 | 08/20/2018 | 5 | 08/20/2018 | Libros | |||||
| Dewey Decimal Classification | Biblioteca Central - Sala General | Biblioteca Central - Sala General | 12/16/2002 | 658 / R56 | SK01SGL00642 | 08/20/2018 | 4 | 08/20/2018 | Libros | |||||
| Dewey Decimal Classification | Biblioteca Central - Sala General | Biblioteca Central - Sala General | 12/16/2002 | 658 / R56 | SK01SGL00645 | 08/20/2018 | 3 | 08/20/2018 | Libros | |||||
| Dewey Decimal Classification | Biblioteca Central - Sala General | Biblioteca Central - Sala General | 12/16/2002 | 658 / R56 | SK01SGL00641 | 08/20/2018 | 2 | 08/20/2018 | Libros | |||||
| Dewey Decimal Classification | Biblioteca Central - Sala General | Biblioteca Central - Sala General | 12/16/2002 | 658 / R56 | SK01SGL00646 | 08/20/2018 | 1 | 08/20/2018 | Libros | |||||
| Dewey Decimal Classification | Biblioteca Central - Sala General | Biblioteca Central - Sala General | 12/16/2002 | 658 / R56 | SK01SGL00647 | 08/20/2018 | 7 | 08/20/2018 | Libros |
Av. Garcilazo S/N. Tamburco-Abancay-Apurímac-Perú
(51) 083-321945
bibliotecacentral@unamba.edu.pe