Elementos Básicos de Mercadotecnia / (Registro nro. 25086)

Detalles MARC
000 -LEADER
fixed length control field	01873nam a22003737a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20250213091544.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	180820b mx a\|\|\|\| \|\|\|\| 00\| 0 spa d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9682450748
040 ## - CATALOGING SOURCE
Original cataloging agency	UNAMBA
Language of cataloging	spa
Transcribing agency	Biblioteca Central
Description conventions	rda
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	spa
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	E98
--	01
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Eyssautier De La Mora, Maurice
Relator term	Autor
245 ## - TITLE STATEMENT
Title	Elementos Básicos de Mercadotecnia /
Statement of responsibility, etc.	Maurice Eyssautier de la Mora
Medium	[Impreso]
250 ## - EDITION STATEMENT
Edition statement	Segunda edición
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture	México:
Name of producer, publisher, distributor, manufacturer	Trillas,
Date of production, publication, distribution, manufacture, or copyright notice	1995
300 ## - PHYSICAL DESCRIPTION
Extent	304 páginas
Other physical details	: Ilustraciones, cuadro, figuras, esquemas
Dimensions	; 15 x 23 centímetros.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Bibliografía de la página 297 - 299. / Incluye índice temático.
506 ## - RESTRICTIONS ON ACCESS NOTE
Terms governing access	Sala general / a domicilio
520 ## - SUMMARY, ETC.
Summary, etc.	Es un libro de texto autorizado y practico, cuyo contenido puede aplicarse en sociedad con distintos grados de desarrollo económico. Murice Eyssautier presenta un panorama general d la mercadotecnia moderna y examina el papel de esta en la empresa actual.<br/>la obra se divide en cinco partes:<br/>- Introduccion a la mercadotecnia<br/>- Sistemas<br/>- Informacion<br/>- Variables<br/>- Estrategias<br/>Por el diseño de su contenido y la sencillez con que se explican los conceptos expuestos, este material resulta un excelente libro de texto y consulta para estudiantes de administración, mercadotecnia y publicidad, en los niveles de licenciatura y posgrado.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name	EAP. Administración
546 ## - LANGUAGE NOTE
Language note	Texto en español
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN)	106
Topical term or geographic name entry element	MERCADOTECNIA
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN)	174
Topical term or geographic name entry element	SISTEMAS
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN)	1934
Topical term or geographic name entry element	INFORMACIÓN
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN)	1936
Topical term or geographic name entry element	VARIABLES
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN)	560
Topical term or geographic name entry element	ESTRATEGIA
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name	ESPAÑA
900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA]
Numeration	LIB
910 ## - USER-OPTION DATA (OCLC)
User-option data	Sara Noemi Aldazabal Carrión
--	20/08/2018
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Institution code [OBSOLETE]	109201BCSGSC
Koha item type

Existencias
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
		Dewey Decimal Classification			Biblioteca Central - Sala General	Biblioteca Central - Sala General	07/31/2003		658.8 E98	SK01SGL00686	08/20/2018	08/20/2018	Libros

Elementos Básicos de Mercadotecnia / (Registro nro. 25086)

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