Casos Ganadores de los Premios Effie 2003 / (Registro nro. 25147)

Detalles MARC
000 -LEADER
fixed length control field	02204nam a22004097a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20250213091551.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	180821b pe a\|\|\|\| \|\|\|\| 00\| 0 spa d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9972570533
040 ## - CATALOGING SOURCE
Original cataloging agency	UNAMBA
Language of cataloging	spa
Transcribing agency	Biblioteca Central
Description conventions	rda
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	spa
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	M32
--	02
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Moyorga, David
Relator term	Autor
245 ## - TITLE STATEMENT
Title	Casos Ganadores de los Premios Effie 2003 /
Statement of responsibility, etc.	Moyorga, David; Araujo, Patricia; Schwalb, María Matilde
Medium	[Impreso]
250 ## - EDITION STATEMENT
Edition statement	Primera edición
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture	Lima - Perú:
Name of producer, publisher, distributor, manufacturer	Universidad del Pacifico,
Date of production, publication, distribution, manufacture, or copyright notice	2004
300 ## - PHYSICAL DESCRIPTION
Extent	199 páginas
Other physical details	: Ilustraciones, gráficos, cuadros
Dimensions	; 15 x 20 centímetros.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Bibliográfica de la pagina 184 - 165 / Incluye, apuntes de estudio
506 ## - RESTRICTIONS ON ACCESS NOTE
Terms governing access	Sala general / a domiclio
520 ## - SUMMARY, ETC.
Summary, etc.	La presente publicación trata sobre los casos ganadores de los premios Effie, Oro del año 2003, que fueron otorgados a las siguientes campañas publicitarias:Café Altomayo (Altomayo Perú S. A./Leo Burnett del Perú S. A.), Clorox (Clorox, Perú S. A./DDB Perú S. A. C.), Millonaria de Interbank (Interbank/J. Walter,Thompson Peruana), Movistar (Telefónica Móviles/Young & Rubicam), Perú es, súper (McCann-Erickson/McCann-Erickson), Interseguro (Interseguro/, Mercadotécnica). Asimismo, se otorgó el premio Grandes Marcas al Banco de Crédito del Perú en la categoría «Gran Marca Clásica» y a Saga Falabella en la categoría «Gran Marca Moderna».<br/>
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name	EAP. Administración
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Additional physical form available note	Disponible en el campo 856
546 ## - LANGUAGE NOTE
Language note	Texto en español
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN)	1656
Topical term or geographic name entry element	MERCADEO
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN)	1769
Topical term or geographic name entry element	ADMINISTRACIÓN DE EMPRESAS -- ESTUDIO DE CASOS
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN)	2115
Topical term or geographic name entry element	MERCADEO-PERÚ
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name	Perú
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN)	1702
Personal name	Araujo, Patricia
Relator term	Autora
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN)	2614
Personal name	Schwalb, María Matilde
Relator term	Autra
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier	<a href="http://repositorio.up.edu.pe/bitstream/handle/11354/445/Effie2004.pdf?sequence=3&isAllowed=y">http://repositorio.up.edu.pe/bitstream/handle/11354/445/Effie2004.pdf?sequence=3&isAllowed=y</a>
Public note	Ver PDF
900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA]
Numeration	LIB
910 ## - USER-OPTION DATA (OCLC)
User-option data	Salome Roman Carrasco
--	21/08/18
911 ## - EQUIVALENCE OR CROSS-REFERENCE-CONFERENCE OR MEETING NAME [LOCAL, CANADA]
Meeting name or jurisdiction name as entry element	Mariela B.A.
Number [OBSOLETE]	20/04/2022
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Institution code [OBSOLETE]	109201BCSGSC
Koha item type

Existencias
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
		Dewey Decimal Classification			Biblioteca Central - Sala General	Biblioteca Central - Sala General	12/27/2005		658.8 / M32	SK01SGL00744	08/21/2018	1	08/21/2018	Libros

Casos Ganadores de los Premios Effie 2003 / (Registro nro. 25147)

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