Universidad Nacional Micaela Bastidas, Licenciada por SUNEDU, por Calidad Educativa y Excelencia Académica

Comportamiento del Consumidor / (Registro nro. 25205)

Detalles MARC
000 -LEADER
fixed length control field 01369nam a22003497a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250213091556.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180822b mx a||||r|||| 001 0 spa d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9706861874
040 ## - CATALOGING SOURCE
Original cataloging agency UNAMBA
Language of cataloging spa
Transcribing agency Biblioteca Central
Description conventions rda
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title spa
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8334
Item number B61
-- 01
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Blackwell, Roger
Relator term Autor
245 ## - TITLE STATEMENT
Title Comportamiento del Consumidor /
Statement of responsibility, etc. Roger D. Blackwell, miniard, Paúl W., James F. Engel
Medium [Impreso]
250 ## - EDITION STATEMENT
Edition statement Novena edición
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture México:
Name of producer, publisher, distributor, manufacturer Thomson,
Date of production, publication, distribution, manufacture, or copyright notice 2002
300 ## - PHYSICAL DESCRIPTION
Extent xx, 571 páginas
Other physical details : Ilustraciones blanco y negro, fotografías, figuras y tablas
Dimensions ; 21 x 27 centímetros
506 ## - RESTRICTIONS ON ACCESS NOTE
Terms governing access Sala general / a domicilio.
520 ## - SUMMARY, ETC.
Summary, etc. Analiza cómo y por qué los consumidores toman decisiones, que los motiva atrae y motiva su lealtad; para ellos examina sus características individuales y grupales.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name E.A.P. de Administración
590 ## - LOCAL NOTE (RLIN)
Linkage (RLIN) Texto en español
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 2347
Topical term or geographic name entry element COMPORTAMIENTO - CONSUMIDOR
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name México
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN) 2350
Personal name Miniard, Paíl W.
Relator term Autor
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN) 2351
Personal name Engel, James F.
Relator term Autor
900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA]
Numeration LIB
910 ## - USER-OPTION DATA (OCLC)
User-option data Celinda Molina Chirinos
-- 08/23/2018
911 ## - EQUIVALENCE OR CROSS-REFERENCE-CONFERENCE OR MEETING NAME [LOCAL, CANADA]
Meeting name or jurisdiction name as entry element Mariela B.A.
Number [OBSOLETE] 14/02/2023
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Institution code [OBSOLETE] 109201BCSGSC
Koha item type
Existencias
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Biblioteca Central - Sala General Biblioteca Central - Sala General 02/13/2025   658.8334 / B61 SK01SGL00825 08/23/2018 1 08/23/2018 Libros

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