Gestión de la Comunicación Comercial / (Registro nro. 25267)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02350nam a22004097a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250213091602.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180824b sp ||||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8448123131 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UNAMBA |
| Language of cataloging | spa |
| Transcribing agency | Biblioteca Central |
| Description conventions | rda |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.800285 |
| Item number | R36 |
| -- | 01 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Reinares Lara, Pedro |
| Titles and words associated with a name | (Doctor) |
| Relator term | Autor |
| 245 ## - TITLE STATEMENT | |
| Title | Gestión de la Comunicación Comercial / |
| Statement of responsibility, etc. | Pedro Reinares Lara y Sergio Calvo Fernández |
| Medium | [Impreso] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Primera edición |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Madrid - España: |
| Name of producer, publisher, distributor, manufacturer | McGraw-Hill Interamericana, |
| Date of production, publication, distribution, manufacture, or copyright notice | 1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 266 páginas |
| Other physical details | : Ilustraciones blanco y negro, figuras |
| Dimensions | ; 17 x 25 centímetros |
| Accompanying material | + CD-ROM (12 Centímetros). |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | La comunicación comercial. Como saber que decir, a quien y en que momento. -- La publicidad. Conseguir la compra a través de la seducción. -- La venta. Técnicas que ayudan a comprar. -- El merchandising como forma de comunicación. El cliente lovio… y lo compro. -- La promoción de ventas como instrumentos de comunicación. Aumentar las ventas sin afectar a la imagen. -- Marketing relacional. La evolución lógica del marketing directo. -- Las relaciones públicas. El arte de persuadir sin que lo parezca. -- Patrocinio y mecenazgo. Los grandes desconocidos. -- Formas publicitarias no convencionales en televisión. El futuro ya esta aquí. -- La identidad visual de la empresa. Una imagen vale mas que mil<br/>palabras. |
| 506 ## - RESTRICTIONS ON ACCESS NOTE | |
| Terms governing access | Sala general / a domicilio |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Gestión de la Comunicación Comercial es un obra fundamental para entender el panorama de la comunicación en la empresa del siglo XXI. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | E.A.P. de Administración |
| 546 ## - LANGUAGE NOTE | |
| Language note | Texto en español |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Para corregir / código Dewey |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1633 |
| Topical term or geographic name entry element | PROMOCIÓN DE VENTAS |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1807 |
| Topical term or geographic name entry element | RELACIONES PÚBLICAS |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1656 |
| Topical term or geographic name entry element | MERCADEO |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1829 |
| Topical term or geographic name entry element | PUBLICIDAD |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | España |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 2605 |
| Personal name | Calvo Fernández, Sergio |
| Relator term | Autor |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://virtual.urbe.edu/librotexto/659_1_REI_1/indice.pdf">http://virtual.urbe.edu/librotexto/659_1_REI_1/indice.pdf</a> |
| Public note | ver PDF |
| 900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA] | |
| Numeration | LIB |
| 910 ## - USER-OPTION DATA (OCLC) | |
| User-option data | Mariela Gonzales Franco |
| -- | 24/08/2018 |
| 911 ## - EQUIVALENCE OR CROSS-REFERENCE-CONFERENCE OR MEETING NAME [LOCAL, CANADA] | |
| Meeting name or jurisdiction name as entry element | Mariela Bañon Aguilar |
| Number [OBSOLETE] | 18/01/2023 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Institution code [OBSOLETE] | 109201BCSGSC |
| Koha item type | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Biblioteca Central - Sala General | Biblioteca Central - Sala General | 07/31/2003 | 658.800285 / R36 | SK01SGL00852 | 08/24/2018 | 1 | 08/24/2018 | Libros |
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