Marketing en el Sector Público: (Registro nro. 29108)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01777nam a22004097a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250213092259.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181128b sp a|||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788483223789 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UNAMBA |
| Language of cataloging | spa |
| Transcribing agency | Biblioteca Central |
| Description conventions | rda |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 352.748 |
| Item number | K77 |
| -- | 01 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| Relator term | Autor |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing en el Sector Público: |
| Remainder of title | Todas las Claves para su Mejora / |
| Statement of responsibility, etc. | Philip Kotler y Nancy Lee |
| Medium | [Impreso] |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Madrid - España: |
| Name of producer, publisher, distributor, manufacturer | Pearson Educación, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | [xx], 519 páginas, 5 páginas sin compaginar al final |
| Other physical details | : Ilustraciones, figuras y cuadros |
| Dimensions | ; 15.1 x 24 centímetros. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Incluye índice al final |
| 506 ## - RESTRICTIONS ON ACCESS NOTE | |
| Terms governing access | Sala general / a domicilio |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Este libro nos ofrece abundantes herramientas para engendrar confianza a los ciudadanos, para incrementar la utilización de nuevos productos y servicios, para incrementar los beneficios y disminuir costes.<br/><br/> |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | E.A.P. Administración |
| 534 ## - ORIGINAL VERSION NOTE | |
| Note about original | 0131875159 |
| Title statement of original | Marketing in the public sector: a Roadmap for improved performance |
| 546 ## - LANGUAGE NOTE | |
| Language note | Texto en español |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Para corregir / actualización código Dewey de 352.37 a 352.748 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 14927 |
| Topical term or geographic name entry element | SECTOR PÚBLICO |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1622 |
| Topical term or geographic name entry element | ADMINISTRACIÓN DEL MARKETING |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1253 |
| Topical term or geographic name entry element | MARKETING |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | España |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 14930 |
| Personal name | Lee, Nancy |
| Relator term | Autor |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chías, Josep |
| Relator term | Colaboración y prólogo |
| 9 (RLIN) | 14931 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1547 |
| Personal name | Moreno López, Yago |
| Relator term | Traductor |
| 900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA] | |
| Numeration | LIB |
| 910 ## - USER-OPTION DATA (OCLC) | |
| User-option data | Nélida Elizabeth Gómez Ramos |
| -- | 28/11/2018 |
| 911 ## - EQUIVALENCE OR CROSS-REFERENCE-CONFERENCE OR MEETING NAME [LOCAL, CANADA] | |
| Meeting name or jurisdiction name as entry element | Mariela B.A. |
| Number [OBSOLETE] | 29/03/2022 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Institution code [OBSOLETE] | 109201BCSGSC |
| Koha item type | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Biblioteca Central - Sala General | Biblioteca Central - Sala General | 03/10/2009 | 352.748 / K77 | SK01SGL08108 | 11/28/2018 | 1 | 11/28/2018 | Libros |
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