Marketing / (Registro nro. 30554)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01513nam a22003497a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250213092526.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180730b2014 mx ||||| |||| 00| spapa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786071511539 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UNAMBA |
| Language of cataloging | ES |
| Transcribing agency | BIBLIOTECA ESPECIALIZADA DE EAP. DE ADMINISTRACIÓN |
| Description conventions | RDA |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ES |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 / |
| Item number | K44 |
| -- | 03 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kerin, Roger A |
| Relator term | Autor |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing / |
| Statement of responsibility, etc. | Roger A Kerin, William Rudelius,William Hartley Steven |
| Medium | [Impreso] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Undécimo Edición |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Mexico D.F: |
| Name of producer, publisher, distributor, manufacturer | McGraw-Hil, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxvi-714 páginas |
| Other physical details | : cuadros a color, figuras a color,mapa a color |
| Dimensions | ; 21 x 27 centímetros. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Glosario,Créditos |
| 506 ## - RESTRICTIONS ON ACCESS NOTE | |
| Terms governing access | Sala especializada / a domicilio |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | DESARROLLADO UN ENFOQUE PEDAGÓGICO SINGULAR, INNOVADOR Y MUY EFICAZ, INTEGRANDO SU DIFERENTE Y AMPLIA EXPERIENCIA EN AULAS UNIVERSITARIAS DE TODO TIPO. LOS ELEMENTOS DISTINTIVOS DE ESTE ENFOQUE SON: EXPERIENCIA, LIDERAZGO E INNOVACIÓN. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | EAP. de Administración |
| 546 ## - LANGUAGE NOTE | |
| Language note | Texto en español |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1253 |
| Topical term or geographic name entry element | MARKETING |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | MEXICO |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hartley, Steven W. |
| Relator term | Autor |
| 9 (RLIN) | 19208 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 19210 |
| Personal name | Rudelius, William |
| Relator term | Autor |
| 900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA] | |
| Numeration | LIB |
| 910 ## - USER-OPTION DATA (OCLC) | |
| User-option data | Jesus Ortiz Serrano |
| -- | 18/12/2018 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | |
| Institution code [OBSOLETE] | 109202BEADSC |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | BIB Especializada de EAP de Administración | BIB Especializada de EAP de Administración | 07/30/2015 | 658.8 / K44 | SK02SEL00312 | 12/18/2018 | 1 | 12/18/2018 | Libros | |||||
| Dewey Decimal Classification | BIB Especializada de EAP de Administración | BIB Especializada de EAP de Administración | 07/30/2015 | 658.8 / K44 | SK02SEL00313 | 12/18/2018 | 2 | 12/18/2018 | Libros | |||||
| Dewey Decimal Classification | BIB Especializada de EAP de Administración | BIB Especializada de EAP de Administración | 07/30/2015 | 658.8 / K44 | SK02SEL00741 | 04/04/2019 | 3 | 12/18/2018 | Libros |
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