Fundamentos de Marketing / (Registro nro. 32262)

Detalles MARC
000 -LEADER
fixed length control field	01606nam a22003497a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20250213092826.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	180730b mx \|\|\|\|\| \|\|\|\| 00\| 0 spa d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9786073217224
040 ## - CATALOGING SOURCE
Original cataloging agency	UNAMBA
Language of cataloging	ES
Transcribing agency	BIBLIOTECA ESPECIALIZADA DE EAP. DE ADMINISTRACIÓN
Description conventions	RDA
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	ES
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8 /
Item number	K76
--	02 ejemplar
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Armstrong, Gary
Relator term	Autor
245 ## - TITLE STATEMENT
Title	Fundamentos de Marketing /
Statement of responsibility, etc.	Gary Armstrong , Philip Kotler.
Medium	[ Impreso ]
250 ## - EDITION STATEMENT
Edition statement	Decimoprimera Edición
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture	México.
Name of producer, publisher, distributor, manufacturer	PEARSON
Date of production, publication, distribution, manufacture, or copyright notice	2013
300 ## - PHYSICAL DESCRIPTION
Extent	xxx,506 páginas.
Other physical details	:Ilustraciones ; cuadros, figuras, gráficos a color
Dimensions	; 21.5 x 27.5 centímetros.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Apéndice A62, Glorioso G12, Referencias R23, Indices I14.
506 ## - RESTRICTIONS ON ACCESS NOTE
Terms governing access	Sala especializada / a domicilio
520 ## - SUMMARY, ETC.
Summary, etc.	Esta decimoprimera edición de Fundamentos de marketing ofrece las mejores técnicas y herramientas para impulsar una estrategia de marketing que genere valor para el cliente y al mismo tiempo supere las metas de la empresa. Con un enfoque dinámico y actual.<br/> <br/>
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name	EAP. de Administración
546 ## - LANGUAGE NOTE
Language note	Texto en español
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN)	19461
Topical term or geographic name entry element	Marketing -- Gestión.
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name	MEXICO
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN)	1560
Personal name	Kotler, Philip
Relator term	Autor
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Mues Zepeda, Astrid
Numeration	Traductor
9 (RLIN)	22298
900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA]
Numeration	LIB
910 ## - USER-OPTION DATA (OCLC)
User-option data	Jesus Ortiz Serrano
--	17/01/2019
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type
Institution code [OBSOLETE]	109202BEADSC

Existencias
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type	Total renewals	Date last checked out
		Dewey Decimal Classification			BIB Especializada de EAP de Administración	BIB Especializada de EAP de Administración	07/30/2015		658.8 / K76	SK02SEL00441	01/24/2019	02 ejemplares	01/24/2019	Libros
		Dewey Decimal Classification			BIB Especializada de EAP de Administración	BIB Especializada de EAP de Administración	07/30/2015	3	658.8 / K76	SK02SEL00325	11/03/2021		01/24/2019	Libros	3	10/11/2019

Fundamentos de Marketing / (Registro nro. 32262)

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