Marketing Internacional. / (Registro nro. 32286)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01559nam a22003137a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250213092830.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180730b mx ||||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789682472800 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UNAMBA |
| Language of cataloging | ES |
| Transcribing agency | BIBLIOTECA ESPECIALIZADA DE EAP. DE ADMINISTRACIÓN |
| Description conventions | RDA |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ES |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848 / |
| Item number | A18 |
| -- | 01 ejemplar |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Acerenza Miguel Angel |
| Relator term | Autor |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Internacional. / |
| Statement of responsibility, etc. | Miguel Ángel Acerenza. |
| Medium | [ Impreso ] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Primera Edición / |
| Remainder of edition statement | Reimpresión |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | México. |
| Name of producer, publisher, distributor, manufacturer | Trillas |
| Date of production, publication, distribution, manufacture, or copyright notice | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 192 páginas. |
| Other physical details | :Ilustraciones ; cuadros, figuras, gráficos blanco y negro. |
| Dimensions | ; 15 x 23 centímetros. |
| 506 ## - RESTRICTIONS ON ACCESS NOTE | |
| Terms governing access | Sala especializada / a domicilio |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Introducción al marketing esquema conceptual particularidades de marketing internacional decisiones de marketing en el comercio internacional selección de mercados internacionales adaptación de productos al mercado seccionado selección de los métodos de exportación y los canales de distribución , definición del programa de promoción desarrollo de la organización de marketing.<br/> <br/> |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | EAP. de Administración |
| 546 ## - LANGUAGE NOTE | |
| Language note | Texto en español |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 23552 |
| Topical term or geographic name entry element | MARKETING INTERNACIONAL |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | MEXICO |
| 900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA] | |
| Numeration | LIB |
| 910 ## - USER-OPTION DATA (OCLC) | |
| User-option data | Jesus Ortiz Serrano |
| -- | 24/01/2019 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | |
| Institution code [OBSOLETE] | 109202BEADSC |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | BIB Especializada de EAP de Administración | BIB Especializada de EAP de Administración | 12/30/2013 | 658.848 / A18 | SK02SEL00341 | 01/24/2019 | 01/24/2019 | Libros |
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