Marketing / (Registro nro. 33967)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02314nam a22004217a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250213093154.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190308b mx a|||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786071511539 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UNAMBA |
| Language of cataloging | spa |
| Transcribing agency | Biblioteca Especializada de EAP. de Administración Filial Tambobamba - Cotabambas |
| Description conventions | rda |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| Language code of original | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| -- | 021 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kerin, Roger A. |
| Relator term | Autor |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing / |
| Statement of responsibility, etc. | Roger A Kerin, Steven W. Hartley, William Rudelius, María Jesús Herrero Díaz, María de la Luz Ascanio Rivera y otros |
| Medium | [Impreso] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Undécima edición |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Mexico, D.F: |
| Name of producer, publisher, distributor, manufacturer | McGraw-Hill, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxvi, 714 páginas |
| Other physical details | : Ilustraciones a color, figuras e imágenes |
| Dimensions | ; 21 x 27 centímetros |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Incluye glosario |
| 506 ## - RESTRICTIONS ON ACCESS NOTE | |
| Terms governing access | Sala especializada / a domicilio |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | los elementos distintivos de este enfoque son: Experiencia se utiliza el método de aprender haciendo, basado en ejemplos amplios, que fomentan la participación de decisiones de marketing para la vida real. Liderazgo se incluye temas de vanguardia tales como la ética, tecnología, tableros de control de marketing y redes sociales. Innovación para atender las necesidades de los estudiantes y profesores de todo tipo, y ayudarles lograr sus objetivos, se incluyen códigos de respuestas rápida (QR codes) que se pueden leer con teléfonos inteligentes, así como pruebas visuales en gráficos y tablas |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | EAP. de Administración<br/> |
| 534 ## - ORIGINAL VERSION NOTE | |
| Edition statement of original | Undécima edición |
| Note about original | 9780078028892 |
| Title statement of original | Marketing |
| 546 ## - LANGUAGE NOTE | |
| Language note | Texto en español |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1253 |
| Topical term or geographic name entry element | MARKETING |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1656 |
| Topical term or geographic name entry element | MERCADEO |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1965 |
| Topical term or geographic name entry element | ANÁLISIS DE MERCADO |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 28059 |
| Topical term or geographic name entry element | MARKETING - MANAGEMENT |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | MÉXICO, COLOMBIA, ARGENTINA, ESPAÑA |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 19208 |
| Personal name | Hartley, Steven W. |
| Relator term | Autor |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 19210 |
| Personal name | Rudelius, William |
| Relator term | Autor |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 28048 |
| Personal name | Herrero Díaz, María Jesús |
| Relator term | Traductora |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 28047 |
| Personal name | Ascanio Rivera, María de la Luz |
| Relator term | Revisor técnico |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 5490 |
| Personal name | [Y otros] |
| 900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA] | |
| Numeration | LIB |
| 910 ## - USER-OPTION DATA (OCLC) | |
| User-option data | Lennin Huisa Cevallos |
| -- | 07/03/2019 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Institution code [OBSOLETE] | 109212BEADFT |
| Koha item type | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | BIB Especializada de EAP de Administración Filial - Tambobamba Cotabambas | BIB Especializada de EAP de Administración Filial - Tambobamba Cotabambas | 03/08/2019 | SK12SEL00057 | 03/08/2019 | 1 | 03/08/2019 | Libros | |||||
| Dewey Decimal Classification | BIB Especializada de EAP de Administración Filial - Tambobamba Cotabambas | BIB Especializada de EAP de Administración Filial - Tambobamba Cotabambas | 03/11/2019 | SK12SEL00431 | 03/11/2019 | 2 | 03/11/2019 | Libros |
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