Marketing: (Registro nro. 34564)
[ vista simple ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02073nam a22004097a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250213093301.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190315b mx a|||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786073201445 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UNAMBA |
| Language of cataloging | spa |
| Transcribing agency | Biblioteca Especializada de E.A.P. Ingeniería Informática y Sistemas |
| Description conventions | rda |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | A59 |
| -- | 03 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Arellano Cueva, Rolando |
| Relator term | Autor |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing: |
| Remainder of title | Enfoque América Latina. El marketing científico aplicado a Latinoamérica / |
| Statement of responsibility, etc. | Rolando Arellano Cueva |
| Medium | [Impreso] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Primera edición |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | México: |
| Name of producer, publisher, distributor, manufacturer | Pearson Educación, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 422 páginas, 4 páginas sin compaginar al final |
| Other physical details | : Ilustraciones |
| Dimensions | ; 18.6 x 23.5 centímetros. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Bibliografía al final |
| 506 ## - RESTRICTIONS ON ACCESS NOTE | |
| Terms governing access | Sala especializada / a domicilio |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Este libro tiene como objetivo enseñar a los estudiantes de marketing latinoamericanos a evitar esos errores y a tener más posibilidades de éxito en nuestros países. Por ello, junto con el análisis del marketing moderno que se ve tanto aquí como en los países más desarrollados, se muestra también la situación del marketing único de la inmensamente rica y diversa cultura de América Latina. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | E.A.P. Ingeniería Informática y Sistemas |
| 546 ## - LANGUAGE NOTE | |
| Language note | Texto en español |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 29321 |
| Topical term or geographic name entry element | MARKETING - LATINOAMÉRICA |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1627 |
| Topical term or geographic name entry element | COMPORTAMIENTO DEL CONSUMIDOR |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1574 |
| Topical term or geographic name entry element | INVESTIGACIÓN DE MERCADOS |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 29323 |
| Topical term or geographic name entry element | MERCADO LATINOAMERICANO |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | MÉXICO |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 29308 |
| Personal name | Vite López, Romeo |
| Relator term | Revisor técnico |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 29310 |
| Personal name | Cantú Elizondo, Pedro |
| Relator term | Revisor técnico |
| 900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA] | |
| Numeration | LIB |
| 910 ## - USER-OPTION DATA (OCLC) | |
| User-option data | Nélida Elizabeth Gómez Ramos |
| -- | 15/03/2019 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Institution code [OBSOLETE] | 109207BEIISC |
| Koha item type | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | BIB Especializada de EAP de Ingeniería Informática y Sistemas | BIB Especializada de EAP de Ingeniería Informática y Sistemas | 03/15/2019 | 658.8 / A59 | SK07SEL01725 | 03/15/2019 | 1 | 03/15/2019 | Libros | |||||
| Dewey Decimal Classification | BIB Especializada de EAP de Ingeniería Informática y Sistemas | BIB Especializada de EAP de Ingeniería Informática y Sistemas | 03/15/2019 | 658.8 / A59 | SK07SEL01726 | 03/15/2019 | 2 | 03/15/2019 | Libros | |||||
| Dewey Decimal Classification | BIB Especializada de EAP de Ingeniería Informática y Sistemas | BIB Especializada de EAP de Ingeniería Informática y Sistemas | 03/15/2019 | 658.8 / A59 | SK07SEL01727 | 03/15/2019 | 3 | 03/15/2019 | Libros |
Av. Garcilazo S/N. Tamburco-Abancay-Apurímac-Perú
(51) 083-321945
bibliotecacentral@unamba.edu.pe