Fundamentos de Marketing / (Registro nro. 24991)

Detalles MARC
000 -LEADER
fixed length control field	01814nam a22003617a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20250213091534.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	180816b mx \|\|\|\|\| \|\|\|\| 00\| 0 spa d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9702604001
040 ## - CATALOGING SOURCE
Original cataloging agency	UNAMBA
Language of cataloging	spa
Transcribing agency	Biblioteca Central
Description conventions	rda
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	spa
Language code of original	eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	K77
--	1
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Kotler, Philip
Titles and words associated with a name	(Doctor)
Relator term	Autor
245 ## - TITLE STATEMENT
Title	Fundamentos de Marketing /
Statement of responsibility, etc.	Philip Kotler, Gary Armstrong
Medium	[Impreso]
250 ## - EDITION STATEMENT
Edition statement	Sexta edición
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture	México:
Name of producer, publisher, distributor, manufacturer	Pearson,
Date of production, publication, distribution, manufacture, or copyright notice	2003
300 ## - PHYSICAL DESCRIPTION
Extent	xxx, 680 páginas
Other physical details	: Ilustraciones a blanco y negro, tablas, figuras, diagramas, glosario de terminos
Dimensions	; 19 x 24 centímetros.
506 ## - RESTRICTIONS ON ACCESS NOTE
Terms governing access	Sala general / a domicilio
520 ## - SUMMARY, ETC.
Summary, etc.	Esta sexta Edición de fundamentos del marketing guía a los estudiantes de marketing por el interesante camino al conocimiento de esta disciplina, pletórico de descubrimientos. su meta es ayudar a los estudiantes a dominar los conceptos y técnicas básicas del marketing moderno de forma agradable y practica. para alcanzar esta meta es preciso encontrar continuamente el equilibrio óptimo entre los "tres pilares" que sostienen al texto: teorías y conceptos. practicas y aplicaciones y pedagogía.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name	E.A.P. de Administración.
534 ## - ORIGINAL VERSION NOTE
Note about original	0130351334 /
Title statement of original	Marketing : an introductión
546 ## - LANGUAGE NOTE
Language note	Texto en español
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN)	1608
Topical term or geographic name entry element	DESARROLLO DE ESTRATEGIAS
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name	MÉXICO
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN)	1589
Personal name	Armstrong, Gary
Relator term	Autor
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Escalona García, Roberto
Relator term	Traductor
9 (RLIN)	1581
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN)	1613
Personal name	Raso Arcaute, Ivonne
Relator term	Revisión técnica
900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA]
Numeration	LIB
910 ## - USER-OPTION DATA (OCLC)
User-option data	Petherson Brayan Carrasco Sierra
--	16/08/2018
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Institution code [OBSOLETE]	109201BCSGSC
Koha item type

Existencias
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
		Dewey Decimal Classification			Biblioteca Central - Sala General	Biblioteca Central - Sala General	10/11/2005		658.8 K77	SK01SGL00547	08/16/2018	08/16/2018	Libros

Fundamentos de Marketing / (Registro nro. 24991)

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