Marketíng: (Registro nro. 24997)

Detalles MARC
000 -LEADER
fixed length control field	01471nam a22003617a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20250213091535.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	180816b mx a\|\|\|\|r\|\|\|\| 001 0 spa d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9701029089
040 ## - CATALOGING SOURCE
Original cataloging agency	UNAMBA
Language of cataloging	spa
Transcribing agency	Biblioteca Central
Description conventions	rda
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	spa
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658
Item number	M12
--	01
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	McCarthy, E. Jerome
Relator term	Autor
245 ## - TITLE STATEMENT
Title	Marketíng:
Remainder of title	Un Enfoque Global /
Statement of responsibility, etc.	E. Jerome McCarthy, William D. Perreault
Medium	[Impreso]
250 ## - EDITION STATEMENT
Edition statement	Décimotercera edición
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture	México:
Name of producer, publisher, distributor, manufacturer	McGraw-Hill - Irwin,
Date of production, publication, distribution, manufacture, or copyright notice	2000
300 ## - PHYSICAL DESCRIPTION
Extent	xxiv, 797 páginas, 28 páginas sin compaginar
Other physical details	: Ilustraciones a color, mapas,figuras y fotografías
Dimensions	; 22 x 28 centímetros
506 ## - RESTRICTIONS ON ACCESS NOTE
Terms governing access	Sala general / a domicilio.
520 ## - SUMMARY, ETC.
Summary, etc.	Este libro explica la mercadotecnia de una forma sencilla pero profunda los aspectos básicos del Marketing, desde sus tareas básicas hasta la explicación detallada de las actividades.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name	E.A.P. de Administración
546 ## - LANGUAGE NOTE
Language note	Texto en español.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN)	1253
Topical term or geographic name entry element	MARKETING
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN)	1650
Topical term or geographic name entry element	ENFOQUE GLOBAL
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name	México
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN)	1652
Personal name	Perreault, William D.
Relator term	Autor
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN)	1655
Personal name	López Taymani, Yezmín
Relator term	Revisión Técnica
900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA]
Numeration	LIB
910 ## - USER-OPTION DATA (OCLC)
User-option data	Celinda Molina Chirinos
--	17/08/2018
911 ## - EQUIVALENCE OR CROSS-REFERENCE-CONFERENCE OR MEETING NAME [LOCAL, CANADA]
Meeting name or jurisdiction name as entry element	Mariela Bañon Aguilar
Number [OBSOLETE]	14/02/2023
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Institution code [OBSOLETE]	109201BCSGSC
Koha item type

Existencias
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
		Dewey Decimal Classification			Biblioteca Central - Sala General	Biblioteca Central - Sala General	02/13/2025		658 / M12	SK01SGL00545	08/17/2018	1	08/17/2018	Libros

Marketíng: (Registro nro. 24997)

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