Marketing: (Registro nro. 24999)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01447nam a22003617a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250213091535.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190205b sp ||||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8436813987 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UNAMBA |
| Language of cataloging | spa |
| Transcribing agency | Biblioteca Central |
| Description conventions | rda |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | es |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | S25 |
| -- | 01 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Santesmases Mestre, Miguel |
| Relator term | Autor |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing: |
| Remainder of title | Conceptos y Estrategias / |
| Statement of responsibility, etc. | Miguel Santesmases Mestre |
| Medium | [Impreso] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Quinta edición |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Madrid - España: |
| Name of producer, publisher, distributor, manufacturer | Pirámide, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1117 Páginas |
| Other physical details | : Ilustraciones a colores, tablas figuras y cuadros |
| Dimensions | ; 19 x 24 centímetros. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Bibliográfia de la pagina 1058 - 1087 / incluye indice de materiales |
| 506 ## - RESTRICTIONS ON ACCESS NOTE | |
| Terms governing access | Sala general / a domicilio |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Este libro va dirigido a todas aquellas personas que quieran conocer los fundamentos y métodos de esta moderna ciencia social, cuya aplicación es especialmente útil en entornos competitivos. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | EAP. Administración |
| 546 ## - LANGUAGE NOTE | |
| Language note | Texto en español |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1656 |
| Topical term or geographic name entry element | MERCADEO |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 2585 |
| Topical term or geographic name entry element | MARKETING |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1610 |
| Topical term or geographic name entry element | SEGMENTACIÓN DEL MERCADO |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1627 |
| Topical term or geographic name entry element | COMPORTAMIENTO DEL CONSUMIDOR |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Linkage | ESPAÑA |
| 900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA] | |
| Numeration | LIB |
| 910 ## - USER-OPTION DATA (OCLC) | |
| User-option data | Clara Vega Zevallos |
| -- | 17/08/2018 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Institution code [OBSOLETE] | 109201BCSGSC |
| Koha item type | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Biblioteca Central - Sala General | Biblioteca Central - Sala General | 12/27/2005 | 658.8 S25 | SK01SGL00551 | 08/17/2018 | 1 | 08/17/2018 | Libros |
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