Fundamentos de Marketing / (Registro nro. 25021)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01493nam a22003377a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250213091537.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180817b mx ||||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9701001753 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UNAMBA |
| Language of cataloging | spa |
| Transcribing agency | Biblioteca Central |
| Description conventions | rda |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | sp |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | S78 |
| -- | 07 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Stanton, William J. |
| Relator term | Autor |
| 245 ## - TITLE STATEMENT | |
| Title | Fundamentos de Marketing / |
| Statement of responsibility, etc. | William J. Stanton; Michael J. Etzel; Bruce J. Walker |
| Medium | ]Impreso] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Novena edición |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | México: |
| Name of producer, publisher, distributor, manufacturer | McGraw-Hill, |
| Date of production, publication, distribution, manufacture, or copyright notice | 1992 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 733 páginas |
| Other physical details | : Ilustraciones a colores, figuras y tablas |
| Dimensions | 21 x 27 centímetros. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | incluye glosario, indice de nombres, indice analítico |
| 506 ## - RESTRICTIONS ON ACCESS NOTE | |
| Terms governing access | Sala general / a domicilio |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | El estudiante y cualquier profesional relacionado con el apasionado mundo de marketing puede aprender, entender y llevar acabo los principios que hacen de este, un sistema total de acción, en los negocios. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Institution to which field applies | E.A.P. Administración de Empresas |
| 546 ## - LANGUAGE NOTE | |
| Language note | Texto en español |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1656 |
| Topical term or geographic name entry element | MERCADEO |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | MÉXICO |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1663 |
| Personal name | Etzel, Michael J. |
| Numeration | Autor |
| 900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA] | |
| Numeration | LIB |
| 910 ## - USER-OPTION DATA (OCLC) | |
| User-option data | Clara Vega Zevallos |
| -- | 17/08/2018 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Institution code [OBSOLETE] | 109201BCSGSC |
| Koha item type | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Biblioteca Central - Sala General | Biblioteca Central - Sala General | 10/05/2005 | 658.8 S78 | SK01SGL00554 | 08/17/2018 | 1 | 08/17/2018 | Libros | |||||
| Dewey Decimal Classification | Biblioteca Central - Sala General | Biblioteca Central - Sala General | 10/05/2005 | 658.8 S78 | SK01SGL00555 | 08/17/2018 | 2 | 08/17/2018 | Libros | |||||
| Dewey Decimal Classification | Biblioteca Central - Sala General | Biblioteca Central - Sala General | 10/05/2005 | 658.8 S78 | SK01SGL00556 | 08/17/2018 | 3 | 08/17/2018 | Libros | |||||
| Dewey Decimal Classification | Biblioteca Central - Sala General | Biblioteca Central - Sala General | 10/05/2005 | 658.8 S78 | SK01SGL00557 | 08/17/2018 | 4 | 08/17/2018 | Libros | |||||
| Dewey Decimal Classification | Biblioteca Central - Sala General | Biblioteca Central - Sala General | 10/05/2005 | 658.8 S78 | SK01SGL00558 | 08/17/2018 | 5 | 08/17/2018 | Libros | |||||
| Dewey Decimal Classification | Biblioteca Central - Sala General | Biblioteca Central - Sala General | 10/05/2005 | 658.8 S78 | SK01SGL00559 | 08/17/2018 | 6 | 08/17/2018 | Libros | |||||
| Dewey Decimal Classification | Biblioteca Central - Sala General | Biblioteca Central - Sala General | 10/05/2005 | 658.8 S78 | SK01SGL00560 | 08/17/2018 | 7 | 08/17/2018 | Libros |
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