Marketing Estratégico: (Registro nro. 25022)

Detalles MARC
000 -LEADER
fixed length control field	01811nam a22004097a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20250213091537.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	190205t2005 mx a\|\|\|\|r\|\|\|\| 00\| 0 spa d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9701045962
040 ## - CATALOGING SOURCE
Original cataloging agency	UNAMBA
Language of cataloging	spa
Transcribing agency	Biblioteca Central
Description conventions	rda
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	spa
Language code of original	eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.802
Item number	W19
--	01
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Walker, Orville C.
Relator term	Autor
245 ## - TITLE STATEMENT
Title	Marketing Estratégico:
Remainder of title	Enfoque de Toma de Decisiones /
Statement of responsibility, etc.	Orville C. Walker, Harper W. Boyd, Jhon Mullins y Jean-Claude Larréché
Medium	[Impreso]
250 ## - EDITION STATEMENT
Edition statement	Cuarta edición en inglés /
Remainder of edition statement	Primera edición en español
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture	México, D.F.:
Name of producer, publisher, distributor, manufacturer	McGraw-Hill/Interamericana,
Date of production, publication, distribution, manufacture, or copyright notice	2005
300 ## - PHYSICAL DESCRIPTION
Extent	xviii, 431 páginas
Other physical details	: Ilustraciones a blanco y negro, figuras
Dimensions	; 19 x 23.4 centímetros.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Bibliografía / Incluye Índice de nombres / Índice temático
506 ## - RESTRICTIONS ON ACCESS NOTE
Terms governing access	Sala general / a domicilio
520 ## - SUMMARY, ETC.
Summary, etc.	Este libro tiene como finalidad proveer a estudiantes y ejecutivos de las herramientas y los marcos específicos para planear, crear y tomar decisiones estratégicas de marketing.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name	E.A.P. Administración
534 ## - ORIGINAL VERSION NOTE
Note about original	0072553936
Title statement of original	Marketing Strategy: A Decision-Focused Approach
546 ## - LANGUAGE NOTE
Language note	Texto en español
590 ## - LOCAL NOTE (RLIN)
Local note	Para corregir / actualización código Dewey
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN)	1732
Topical term or geographic name entry element	MARKETING ESTRATÉGICO
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name	México
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN)	1733
Personal name	Boyd, Harper W.
Relator term	Autor
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN)	1734
Personal name	Mullins, John
Relator term	Autor
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN)	1735
Personal name	Larréché, Jean-Claude
Relator term	Autor
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN)	1736
Personal name	Palos Báez, Enrique
Relator term	Traductor profesional
900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA]
Numeration	LIB
910 ## - USER-OPTION DATA (OCLC)
User-option data	Nélida Elizabeth Gómez Ramos
--	17/08/2018
911 ## - EQUIVALENCE OR CROSS-REFERENCE-CONFERENCE OR MEETING NAME [LOCAL, CANADA]
Meeting name or jurisdiction name as entry element	Mariela B.A.
Number [OBSOLETE]	28/01/2022
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Institution code [OBSOLETE]	109201BCSGSC
Koha item type

Existencias
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
		Dewey Decimal Classification			Biblioteca Central - Sala General	Biblioteca Central - Sala General	12/20/2007		658.802 / W19	SK01SGL00598	08/17/2018	1	08/17/2018	Libros

Marketing Estratégico: (Registro nro. 25022)

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