Márketing Estratégico en la Empresa Peruana / (Registro nro. 25035)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01728nam a22004217a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250213091538.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180817b pe a|||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9972570703 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UNAMBA |
| Language of cataloging | spa |
| Transcribing agency | Biblioteca Central |
| Description conventions | rda |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | M32 |
| -- | 05 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Moyorga, David |
| Titles and words associated with a name | (Licenciado) |
| Relator term | Autor |
| 245 ## - TITLE STATEMENT | |
| Title | Márketing Estratégico en la Empresa Peruana / |
| Statement of responsibility, etc. | David Moyorga |
| Medium | [Impreso] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Segunda edición |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Lima - Perú: |
| Name of producer, publisher, distributor, manufacturer | Biblioteca nacional del Perú, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 382 páginas |
| Other physical details | : Ilustraciones, graficos, cuadros |
| Dimensions | ; 20 x 24 centímetros. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Bibliográfica de la pagina 371- 381 |
| 506 ## - RESTRICTIONS ON ACCESS NOTE | |
| Terms governing access | Sala general / recercado |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | EL presente texto se centra, principalmente, en el análisis del mercado, la determinación de la influencia de los diversos factores que afectan la actividad de marketing, y el desarrollo de programas de marketing desde una perspectiva estratégica. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | EAP. Administración |
| 546 ## - LANGUAGE NOTE | |
| Language note | Texto en español |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 264 |
| Topical term or geographic name entry element | ESTUDIO DE CASOS |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1772 |
| Topical term or geographic name entry element | PLANIFICACIÓN DE MARKETING |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 452 |
| Topical term or geographic name entry element | ESTUDIOS DE CASOS PERÚ |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | Perú |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1702 |
| Personal name | Araujo, Patricia |
| Relator term | Autor |
| 900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA] | |
| Numeration | LIB |
| 910 ## - USER-OPTION DATA (OCLC) | |
| User-option data | Salome Roman Carrasco |
| -- | 17/08/18 |
| 911 ## - EQUIVALENCE OR CROSS-REFERENCE-CONFERENCE OR MEETING NAME [LOCAL, CANADA] | |
| Meeting name or jurisdiction name as entry element | Mariela B.A. |
| Number [OBSOLETE] | 19/04/2022 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Institution code [OBSOLETE] | 109201BCSGSC |
| Koha item type | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Biblioteca Central - Sala General | Biblioteca Central - Sala General | 03/14/2009 | 658.802 / M32 | SK01SGL00593 | 08/17/2018 | 4 | 08/17/2018 | Libros | |||||
| Dewey Decimal Classification | Biblioteca Central - Sala General | Biblioteca Central - Sala General | 12/25/2005 | 658.802 / M32 | SK01SGL00594 | 08/17/2018 | 3 | 08/17/2018 | Libros | |||||
| Dewey Decimal Classification | Biblioteca Central - Sala General | Biblioteca Central - Sala General | 12/27/2007 | 658.802 / M32 | SK01SGL00595 | 08/17/2018 | 2 | 08/17/2018 | Libros | |||||
| Dewey Decimal Classification | Biblioteca Central - Sala General | Biblioteca Central - Sala General | 08/17/2018 | 658.802 / M32 | SK01SGL00583 | 08/23/2018 | 1 | 08/23/2018 | Libros | |||||
| Dewey Decimal Classification | Biblioteca Central - Sala General | Biblioteca Central - Sala General | 12/28/2007 | 658.802 / M32 | SK01SGL00886 | 08/23/2018 | 05 Ejemplares | 08/23/2018 | Libros |
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