Cómo Vender Productos y Servicios en la Era Digital / (Registro nro. 25057)

Detalles MARC
000 -LEADER
fixed length control field	01414nam a22003617a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20250213091541.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	180820b sp \|\|\|\|\| \|\|\|\| 00\| 0 spa d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	8480884096
040 ## - CATALOGING SOURCE
Original cataloging agency	UNAMBA
Language of cataloging	spa
Transcribing agency	Biblioteca Central
Description conventions	rda
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	spa
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.82
Item number	D37
--	01
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	De la Rica, Enrique
Relator term	Autor
245 ## - TITLE STATEMENT
Title	Cómo Vender Productos y Servicios en la Era Digital /
Statement of responsibility, etc.	Enrique De la Rica
Medium	[Impreso]
250 ## - EDITION STATEMENT
Edition statement	Primera edición
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture	Barcelona - España:
Name of producer, publisher, distributor, manufacturer	Gestión 2000,
Date of production, publication, distribution, manufacture, or copyright notice	2000
300 ## - PHYSICAL DESCRIPTION
Extent	364 páginas
Other physical details	: Ilustraciones, cuadros, tablas
Dimensions	16.5 x 23 centímetros.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Bibliografía en la pagina: 361 - 364
506 ## - RESTRICTIONS ON ACCESS NOTE
Terms governing access	Sala general / a domicilio
520 ## - SUMMARY, ETC.
Summary, etc.	El libro analiza las diferencias entre el marketing tradicional y el marketing de los productos y servicios de la era digital caracterizados por la utilización de tecnologías avanzadas en sus desarrollo.
546 ## - LANGUAGE NOTE
Language note	Texto en español
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN)	1844
Topical term or geographic name entry element	MARKETING DIRECTO
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN)	1253
Topical term or geographic name entry element	MARKETING
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN)	1846
Topical term or geographic name entry element	INTERNET
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN)	1585
Topical term or geographic name entry element	COMERCIO ELECTRÓNICO
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name	España
900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA]
Numeration	LIB
910 ## - USER-OPTION DATA (OCLC)
User-option data	Mariela Gonzales Franco
--	20/08/2018
911 ## - EQUIVALENCE OR CROSS-REFERENCE-CONFERENCE OR MEETING NAME [LOCAL, CANADA]
Meeting name or jurisdiction name as entry element	Mariela B.A.
Number [OBSOLETE]	17/01/2023
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Institution code [OBSOLETE]	109201BCSGSC
Koha item type

Existencias
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
		Dewey Decimal Classification			Biblioteca Central - Sala General	Biblioteca Central - Sala General	02/13/2025		658.82 / D37	SK01SGL00574	08/20/2018	1	08/20/2018	Libros

Cómo Vender Productos y Servicios en la Era Digital / (Registro nro. 25057)

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