Marketing: (Registro nro. 25105)

Detalles MARC
000 -LEADER
fixed length control field	01558nam a22003737a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20250213091546.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	180820b sp \|\|\|\|\| \|\|\|\| 00\| 0 spa d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	8436813987
040 ## - CATALOGING SOURCE
Original cataloging agency	UNAMBA
Language of cataloging	spa
Transcribing agency	Biblioteca Central
Description conventions	rda
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	spa
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	S25
--	01
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Santesmases Mestre, Miguel
Titles and words associated with a name	(Catedrático)
Relator term	Autor
245 ## - TITLE STATEMENT
Title	Marketing:
Remainder of title	Conceptos y Estrategias /
Statement of responsibility, etc.	Miguel Santesmases Mestre
Medium	[Impreso]
250 ## - EDITION STATEMENT
Edition statement	Cuarta edición
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture	Madrid - España:
Name of producer, publisher, distributor, manufacturer	Pirámide,
Date of production, publication, distribution, manufacture, or copyright notice	1999
300 ## - PHYSICAL DESCRIPTION
Extent	1087 páginas
Other physical details	: Ilustraciones a colores, figuras, tablas y gráficos
Dimensions	; 19 x 24 centímetros.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Bibliografía de la página 1021 - 1058 / Incluye indice de nombres / Indice de materiales.
506 ## - RESTRICTIONS ON ACCESS NOTE
Terms governing access	Sala general / a domicilio
520 ## - SUMMARY, ETC.
Summary, etc.	Es un libro de consulta, y va dirigido a todas aquellas personas que quieran conocer los fundamentos y métodos de esta moderna ciencia social, cuya aplicación es especialmente útil en entornos competitivos.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name	E.A.P. de Administración
546 ## - LANGUAGE NOTE
Language note	Texto en español
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN)	1253
Topical term or geographic name entry element	MARKETING
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN)	1610
Topical term or geographic name entry element	SEGMENTACIÓN DEL MERCADO
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN)	1627
Topical term or geographic name entry element	COMPORTAMIENTO DEL CONSUMIDOR
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN)	1656
Topical term or geographic name entry element	MERCADEO
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name	España
900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA]
Numeration	LIB
910 ## - USER-OPTION DATA (OCLC)
User-option data	Mariela Gonzales Franco
--	20/08/2018
911 ## - EQUIVALENCE OR CROSS-REFERENCE-CONFERENCE OR MEETING NAME [LOCAL, CANADA]
Meeting name or jurisdiction name as entry element	Mariela B.A.
Number [OBSOLETE]	17/01/2023
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Institution code [OBSOLETE]	109201BCSGSC
Koha item type

Existencias
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
		Dewey Decimal Classification			Biblioteca Central - Sala General	Biblioteca Central - Sala General	01/31/2003		658.8 / S25	SK01SGL00572	08/20/2018	1	08/20/2018	Libros

Marketing: (Registro nro. 25105)

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