Marketing de Servicios / (Registro nro. 30250)
[ vista simple ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02331nam a22003857a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250213092456.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180730b mx a ||||| ||||01 | spa|| d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789701072776 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UNAMBA |
| Language of cataloging | spa |
| Transcribing agency | Biblioteca Especializada de EAP. de Administración |
| Description conventions | rda |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.834 |
| Item number | Z61 |
| -- | 01 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zeithaml, Valarie A. |
| Relator term | Autor |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing de Servicios / |
| Statement of responsibility, etc. | Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler |
| Medium | [Impreso] |
| Remainder of title | |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Quinta Edición |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Mèxico, D.F.: |
| Name of producer, publisher, distributor, manufacturer | McGraw-Hill, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, 709 páginas |
| Other physical details | : Ilustraciones, blanco y negro, figuras, tablas, cuadros |
| Dimensions | ; 21 x 27 centímetros. |
| 506 ## - RESTRICTIONS ON ACCESS NOTE | |
| Terms governing access | Sala especializada / a domicilio |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Esta obra introduce a los lectores en la función que ha cobrado el marketing de servicios en la economía mundial, como recurso para retener y ganar los clientes de las organizaciones. El marketing de servicios es muy diferente al marketing de productos en distintas formas, pero principalmente, en la aplicación de su estrategia y táctica.El texto se enfoca en el conocimiento necesario que deben tener los gerentes para implementar estas estrategias de servicio y otorgar ventajas competitivas a las organizaciones. Entre las características a destacar:- Mayor enfoque en las expectativas y percepciones del cliente y lo que implican para los comercializadores. - Mayor cobertura de las aplicaciones de servicio de empresa a empresa.- Mayor cobertura de la tecnología e Internet, incluyendo recuadros actualizados de"tecnología sobresaliente" en cada capítulo. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | EAP. de Administración |
| 546 ## - LANGUAGE NOTE | |
| Language note | Texto en español |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Corregir dewey 658.812 a 658.834 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 30610 |
| Topical term or geographic name entry element | INDUSTRIES DE SERVEIS |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1253 |
| Topical term or geographic name entry element | MARKETING |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | MEXICO |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 18369 |
| Personal name | Mary Jo Bither |
| Relator term | Autor |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 18374 |
| Personal name | Gremler Dwayne D |
| Relator term | Autor |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 18376 |
| Personal name | Calderon Davalos ,Juan Pablo |
| Relator term | Revisión Técnica |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 18378 |
| Personal name | Lopez Espinosa, Irma |
| Relator term | Revisión Técnica |
| 900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA] | |
| Numeration | LIB |
| 910 ## - USER-OPTION DATA (OCLC) | |
| User-option data | Jesus Ortiz Serrano |
| -- | 13/12/2018 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | |
| Institution code [OBSOLETE] | 109202BEADSC |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | BIB Especializada de EAP de Administración | BIB Especializada de EAP de Administración | 11/12/2013 | 658.834 / Z61 | SK02SEL00291 | 12/13/2018 | 1 | 12/13/2018 | Libros |
Av. Garcilazo S/N. Tamburco-Abancay-Apurímac-Perú
(51) 083-321945
bibliotecacentral@unamba.edu.pe