Fundamentos de Marketing / (Registro nro. 33973)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02217nam a22003857a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250213093155.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190308b mx a|||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786073217224 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UNAMBA |
| Language of cataloging | spa |
| Transcribing agency | Biblioteca Especializada de EAP. de Administración Filial Tambobamba - Cotabambas |
| Description conventions | rda |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| Language code of original | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| -- | 01 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| Relator term | Autor |
| 245 ## - TITLE STATEMENT | |
| Title | Fundamentos de Marketing / |
| Statement of responsibility, etc. | Philip Kotler, Gary Armstrong, Astrid Mues Zepeda, María del pilar Costal Pérez y otros |
| Medium | [Impreso] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Decimoprimera edición |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Naucalpan de Juárez - Mexico: |
| Name of producer, publisher, distributor, manufacturer | Pearson, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 505 páginas, 112 páginas con compaginacion diversa al final |
| Other physical details | : Ilustraciones a color, figuras e imágenes |
| Dimensions | ; 21.5 x 27.5 centímetros |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Bibliografía de la página R1 - R23 / incluye indice temático |
| 506 ## - RESTRICTIONS ON ACCESS NOTE | |
| Terms governing access | Sala especializada / a domicilio |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | En el marketing actual es determinante la creación de valor para el cliente y la construcción de relaciones rentables en un entorno de alta tecnología, en constante cambio y global. Por ello, hay que conocer las necesidades y deseos del consumidor para tomar la mejor decisión sobre qué mercados debe atender la organización, y desarrollar en consecuencia una propuesta de valor para atraer y satisfacer a los consumidores meta. Si la organización hace esto de la forma correcta, cosechará las recompensas, en términos de cuota de mercado, utilidades y capital del cliente. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | EAP. de Administración<br/> |
| 534 ## - ORIGINAL VERSION NOTE | |
| Edition statement of original | 11th edition |
| Note about original | 97800132744034 |
| Title statement of original | Marketing.an Introduction |
| 546 ## - LANGUAGE NOTE | |
| Language note | Texto en español |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1253 |
| Topical term or geographic name entry element | MARKETING |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 28078 |
| Topical term or geographic name entry element | BUSINESS MANAGEMENT |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | MÉXICO |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1589 |
| Personal name | Armstrong, Gary |
| Relator term | Autor |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 22298 |
| Personal name | Mues Zepeda, Astrid |
| Relator term | Traductora |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 28068 |
| Personal name | Costal Pérez, María del pilar |
| Relator term | Revisor técnico |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 5490 |
| Personal name | [Y otros] |
| 900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA] | |
| Numeration | LIB |
| 910 ## - USER-OPTION DATA (OCLC) | |
| User-option data | Lennin Huisa Cevallos |
| -- | 07/03/2019 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Institution code [OBSOLETE] | 109212BEADFT |
| Koha item type | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | BIB Especializada de EAP de Administración Filial - Tambobamba Cotabambas | BIB Especializada de EAP de Administración Filial - Tambobamba Cotabambas | 03/08/2019 | SK12SEL00058 | 03/08/2019 | 1 | 03/08/2019 | Libros |
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