Marketing : (Registro nro. 25026)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01426nam a22003497a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250213091538.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180817b sp |a|||r|||| 001 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8436817133 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UNAMVBA |
| Language of cataloging | spa |
| Transcribing agency | Biblioteca Central |
| Description conventions | rda |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | D75 |
| -- | 01 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Díez de Castro, Enrique C. |
| Relator term | Autor |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | Investigación Comercial / |
| Statement of responsibility, etc. | Enrique Carlos Díez de Castro,Javier Landa Bercebal |
| Medium | [Impreso] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | [Primera edición] |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Madrid - España: |
| Name of producer, publisher, distributor, manufacturer | Pirámide, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 398 páginas |
| Other physical details | : Ilustraciones blanco y negro, figuras |
| Dimensions | ; 19 x 24 centímetros. |
| 506 ## - RESTRICTIONS ON ACCESS NOTE | |
| Terms governing access | Sala General / a domicilio |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Es en este contexto donde se sitúa y se destaca la importancia de la gestión de la información sobre el mercado y de la investigación comercial como el elemento nuclear de cualquier sistema de información de marketing.<br/> |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | E.A.P. de Administración. |
| 546 ## - LANGUAGE NOTE | |
| Language note | Texto en español. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1253 |
| Topical term or geographic name entry element | MARKETING |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1746 |
| Topical term or geographic name entry element | INVESTIGACIÓN - COMERCIAL |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | España |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1747 |
| Personal name | Landa Bercebal, Javier |
| Relator term | Autor |
| 900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA] | |
| Numeration | LIB |
| 910 ## - USER-OPTION DATA (OCLC) | |
| User-option data | Celinda Molina Chirinos |
| -- | 2018/08/17 |
| 911 ## - EQUIVALENCE OR CROSS-REFERENCE-CONFERENCE OR MEETING NAME [LOCAL, CANADA] | |
| Meeting name or jurisdiction name as entry element | Mariela B.A. |
| Number [OBSOLETE] | 14/02/2023 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Institution code [OBSOLETE] | 109201BCSGSC |
| Koha item type | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Biblioteca Central - Sala General | Biblioteca Central - Sala General | 02/13/2025 | 658.83 / D75 | SK01SGL00570 | 08/17/2018 | 1 | 08/17/2018 | Libros |
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