Comportamiento del Consumidor: (Registro nro. 25245)

Detalles MARC
000 -LEADER
fixed length control field	01818nam a22003977a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20250213091600.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	180823t1995 mx a\|\|\|\|r\|\|\|\| 00\| 0 spa d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9701006720
040 ## - CATALOGING SOURCE
Original cataloging agency	UNAMBA
Language of cataloging	spa
Transcribing agency	Biblioteca Central
Description conventions	rda
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	spa
Language code of original	eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.834
Item number	L92
--	01
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Loudon, David L.
Titles and words associated with a name	(Doctor)
Relator term	Autor
245 ## - TITLE STATEMENT
Title	Comportamiento del Consumidor:
Remainder of title	Conceptos y Aplicaciones /
Statement of responsibility, etc.	David L. Loudon, Albert J. Della Bitta
Medium	[Impreso]
250 ## - EDITION STATEMENT
Edition statement	Cuarta edición
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture	México, D.F.:
Name of producer, publisher, distributor, manufacturer	McGraw-Hill Interamericana de México,
Date of production, publication, distribution, manufacture, or copyright notice	1995
300 ## - PHYSICAL DESCRIPTION
Extent	xxiii, 834 páginas
Other physical details	: Ilustraciones a blanco y negro, figuras y tablas
Dimensions	; 20 x 25 centímetros.
500 ## - GENERAL NOTE
General note	Traducido de la cuarta edición en inglés. <br/>MCMXCIII, by McGraw-Hill, Inc., U.S.A.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Nota de bibliografía de la página 779 - 825 / Incluye índice analítico.
506 ## - RESTRICTIONS ON ACCESS NOTE
Terms governing access	Sala general / a domicilio.
520 ## - SUMMARY, ETC.
Summary, etc.	Expone no sólo los conceptos teóricos, sino también hace mucho énfasis en su aplicación a las estrategias de marketing y a la toma de decisiones en los ámbitos de empresa privada, pública y no lucrativa.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name	E.A.P. Administración.
534 ## - ORIGINAL VERSION NOTE
Note about original	0070387672
Title statement of original	CONSUMER BEHAVIOR: Concepts and Applications.
546 ## - LANGUAGE NOTE
Language note	Texto en español.
590 ## - LOCAL NOTE (RLIN)
Local note	Para corregir / actualización código Dewey.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN)	1656
Topical term or geographic name entry element	MERCADEO
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN)	2488
Topical term or geographic name entry element	COMPORTAMIENTO DEL CONSUMIDOR - ESTUDIO DE CASOS
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN)	2497
Topical term or geographic name entry element	CONSUMIDORES - ASPECTOS PSICOLÓGICOS
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name	México
900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA]
Numeration	LIB
910 ## - USER-OPTION DATA (OCLC)
User-option data	Nélida Elizabeth Gómez Ramos
--	23/08/2018
911 ## - EQUIVALENCE OR CROSS-REFERENCE-CONFERENCE OR MEETING NAME [LOCAL, CANADA]
Meeting name or jurisdiction name as entry element	Mariela B.A.
Number [OBSOLETE]	01/02/2022
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Institution code [OBSOLETE]	109201BCSGSC
Koha item type

Existencias
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
		Dewey Decimal Classification			Biblioteca Central - Sala General	Biblioteca Central - Sala General	11/19/2002		658.834 / L92	SK01SGL00826	08/23/2018	1	08/23/2018	Libros

Comportamiento del Consumidor: (Registro nro. 25245)

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